Posts in Advertising
Sizzle It! Launches New Go-To Source for Creative Sizzle Reels that are Engaging and Effective
New York City, NY (November 12, 2008) -- Sizzle It! is the first company to offer specialized expertise in the production of sizzle reels. The company aims to become the go-to source for creative, engaging and effective sizzle reels and promo videos. Sizzle It's management team has over 20 years of experience and a dedication to making clients' lives easier. Their clients include several high profile organizations such as Blue Man Group, NBC Universal, CBS, Hewlett-Packard, the Eric Trump Foundation and many top public relations, marketing and advertising firms. More...
Reaching 'Stay At Home Britain'
Further evidence that consumer confidence is taking a beating emerged this week and made me think more about what this will mean for marketers operating in a depressed commercial environment.
My previous post alluded to the need to adjust marketing and PR strategies to take into account the fact that none of us are going to feel particularly flush in the next 12 months, and how this might impact on the habits of the great British public. I had dinner with some friends earlier this week and realised that talk of us spending more time at home (and less time spending money on the high street) isn't just theory - it's happening now!
Two out of three have spent the last two weekends at home, one has installed Sky Broadband so that she can download music and movies and, she says, order takeaway. More...
Ask, don’t tell - the golden rule for mobile advertising 2.0
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work).
It says so much about the state of mobile advertising, and why the critics still say it is not working. The latest MMA study points to increased receptiveness but we’re still not there as long as we treat mobile advertising as just an extension of the internet, and the broadcast model.
The key with advertising in the new world (across all mediums) is to ask permission. More...
MMA study finds increase in mobile marketing receptiveness
The Mobile Marketing Association annual study finds increase in mobile marketing receptiveness and Adoption Global Study. It also provides insight into consumer attitude and usage for Mobile Marketing in selected markets World-wide
New York; London, UK; Singapore and Sao Paulo, 12 November, 2008—The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released its Annual Mobile Attitude and Usage Study, conducted with research partner Synovate. More...
Average Brit makes four internet searches per day; receives over 2000 commercial messages
According to ComScore via the latest issue of Revolution magazine, we Brits make an average of 4.1bn Internet searches every month. If the UK Internet population is around 35.6m, then I calculate that the average UK internet user makes around four internet searches per day, every day.
According to some sources (in this case, a report touting the benefits of railway advertising), the average UK person is on the receiving end of over 2000 commercial messages every day.
I appreciate that a Google/Yahoo/MSN search isn’t the only way we seek out information (we talk to people, we still watch TV, we still read newspapers), but the contrast between how much we pro-actively seek out information via the Internet (commercial or otherwise) versus what gets pumped to us (whether we want it or not) seems huge. More...
Check the state of your business
The language of conversations in business are now real and happening.
Already companies that speak the language of the pitch, the dog-and-pony show are no longer speaking to anyone.
That was written 10, yes TEN years ago. It's number 17 in the Cluetrain Manifesto.
I was re-reading it (helpfully scribed into a slide show by Micheal Specht thanks!). And here are some of the others that resonate
More...27. Public Relations does not relate to the public. Companies are deeply afraid of their markets.
Ring Back Tone Comverse Event
I was invited to speak at an event in Vienna by Comverse last week. The conference topic was Ring Back Tones (Comverse are the market leader in this field) but with a focus on mobile advertising. I gave a presentation on what must be considered to effectively implement mobile advertising from a users perspective.
I must admit to having not considered RBT as a channel for mobile advertising. An interesting presentation from Turkcell showed how brands jingles are being used in the channel. A customer can select to have a brand jingle as their ring back tone to receive free air time minutes. More...
Impact of media diversification on broadcast advertising
Media and advertising pundits were brought together by last week’s edition of the Media Show on Radio 4 (synopsis online and available for download) to chew over the fall in TV advertising revenues.
Media consultant Matthew Horsman (author of author of Sky High: The Rise and Rise of BSkyB) said that advertising revenues for Q4 would be down by “single digits” and that 2009 would be “really difficult”. Recessionary cutbacks are to blame but there’s a bigger issue at play.
Traditionally broadcasters come out of recessions in a leaner and fitter state, and grow as advertising spend recovers, but this time round the industry is facing significant structural changes. More...
Location Advertising conference in Berlin
It was quite a conference on a number of fronts, and over the weekend I will be providing a more comprehensive review. In the meantime, have a look at James Cameron’s thoughts over on msearchgroove.
One of the highlights was to have David Wasser, Co-Founder of SharpMind repeat my mythbusting on the “Starbucks” location advertising example - good to see the message is getting through.
The MSG website is being given a fresh lick of paint over the weekend and I can’t wait for the results. More...
What Google’s offline media services mean for the future of PR and advertising
Perhaps it isn’t surprising that Google’s offline TV. radio and print ad services don’t get much attention in Europe (they aren’t available here yet). However, it surely can’t be long before we do get them - and I don’t doubt that they will have the potential to further disrupt the media services landscape.
If you subscribe to Google’s Let’s Take It Offline blog (and only 833 people appear to) you’ll have seen the constant stream of new enhancements and case studies about Google’s services in the offline arena. Take the example of Event Triggers.
More...