Posts in Entertainment & Leisure
PR Warrior Featured in Australian Anthill
The PR Warrior is pretty chuffed at scoring a full page article in the Dec/Jan issue of Australian Anthill magazine.
The article, which goes by the headline 'PR Warrior' (nice!), is part of Anthill's Magazine 2.0 Experiment.
The publication set out to produce the "world's first entirely-generated business magazine" and while it didn't attain that goal 100 per cent, it still managed to include the contributions "of several hundred readers, from advice, suggestions and votes to the provision of articles and artwork".
The PR Warrior's article focused on advice to IDEALAW, a Brisbane-based boutique legal firm that specialises in IT law and intellectual property. More...
Review: Confessions of the Fake Sheik by Mazher Mahmood
During the last 17-years the investigative team at the News of the World led by Mazher Mahmood have broken some of the biggest exclusives in UK journalism. Many of these have now been documented by Mahmood in a new book called Confessions of the Fake Sheik.
Mahmood has acquired the fake sheik nickname after the disguise he frequently adopts to catch criminals and celebrities misbehaving. In the book he tells how the work of his team has resulted in more than 230 criminal convictions, nailing drug dealers, paedophiles, arms dealers and illegal immigration traffickers.
The book tells the story behind the headlines and recounts the sheik’s biggest exclusives of recent time. More...
Is Spotify.com the new future of online music?
I stumbled across spotify.com recently and thanks to an invitation from Vikki Chowney from Six Degrees PR I now have access to this free service. In a nutshell, it is an online music service with an easy to use and intuitive desktop client that just works. Enter a song title, genre, or artist and click search. If they have it, it is presented and you click on it and it plays - bingo!
They have a free service which is ad funded (discreet ads appear on the sidebar and every few songs a 20 sec ad is played), or for £0.99/day or £9.99/month or even £99/year the service is ad-free. More...
Authenticity Pays. The Dixie Chicks Get It. Do You?
Blogs are much more popular than Jonathan Ross
Well, his flagship Friday night programme achieves just over 3m viewers. That's less than Newsnight and around the same as a daytime TV show. So even in TV terms, he's not that popular.
But compared with blogs, his audience pales into insignificance. According to ComScore's latest research blogs are read by over 14m people in the UK. That means that 40% of UK Internet users are readers of blogs. And, on average, each of those blog readers are looking at 13 blogs per month. More...
Britters on Twitter!
(Message on http://twitter.com/therealbritney)
* Photo sourced from britneyspears.com
After years of being stalked by the paparazzi and pilloried by the media, Britney Spears has moved to take control of her 'brand' communications by undertaking an integrated social media program that allows her (or at least, her 'people') to communicate directly with fans.