Posts in Measurement & Analysis
Giving your PR a work out – exercising your PR in tough times
I received three emails on the back of my post last week "When the going gets tough, the tough get communicating - or why the tough need muscles". I guess getting emails rather than comments underlines the more private nature of such discussions. The post finished by promising to come back with "ways to get your marketing communications to the gym", and that's the subject here.
If you have a good personal trainer, what do they do for you? They bring discipline. They set targets and encourage you to meet them. They don't waste your time with activity that doesn't contribute to hitting those targets. More...
PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey
Further evidence (if it were needed) that most PR professionals are still putting the old wine of traditional press relations in the new bottle of online PR.
A new survey from the Society for New Communications Research into the ROI of Online Press Releases has identified that: “traditional patterns of press release usage might keep public relations practitioners from adapting press releases to online contexts and new audiences.”
According to the SNCR: “PR professionals were consistently more interested than marketing professionals in reaching traditional media. More...
Use Analytics to measure SEO effectiveness
While it does take some time to properly set up analytics, with basic HTML skills you could do it yourself. If not, it will take your web people about an hour to set it up right.
What analytics provides you as the site owner is insight into how web surfers are finding your site, what pages they are looking at, how long they spend on the site, what countries they are from, what screen resolution they are using, what internet speed they are using, what internet browser they are using, etc. More...