<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Andrew Betts</title><link>http://vip.marcomprofessional.com/people/andrew.betts</link><description>Posts made by Andrew Betts on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 04:42:09 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/people/andrew.betts</link></image>	<item><title>Friday Roundup 5th December 2008</title><description><![CDATA[Friday Roundup 5th December 2008 Too many interesting posts to pick from this week. Probably over done it. But if I shut up now then that makes this Roundup just that bit shorter :-)All the best, Andrew and the MarCom Professional team. &nbsp;Review: Confessions of the Fake Sheik by Mazher Mahmood by Stephen Waddington of Rainier PR During the last 17-years the investigative team at the News of the World led by Mazher Mahmood have broken some of the biggest exclusives in UK journalism. Many of these have now been documented by Mahmood in a new book called Confessions of the Fake Sheik.Mahmood has acquired the fake sheik nickname after the disguise he frequently adopts to catch criminals and celebrities misbehaving.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.5th.december.2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.5th.december.2008</guid><pubDate>Fri, 05 Dec 2008 17:30:03 +0000</pubDate></item>
		<item><title>Friday Roundup 28th November 2008</title><description><![CDATA[Friday Roundup 28th November 2008 According to the Wikipedia entry as of today, viral marketing means &quot;marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.&quot;Wow. Or to put it more simply, viral means stuff that&#39;s interesting and compelling enough to want to tell others about it.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.28th.november.2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.28th.november.2008</guid><pubDate>Fri, 28 Nov 2008 14:05:14 +0000</pubDate></item>
		<item><title>Friday Roundup 21st November 2008</title><description><![CDATA[Friday Roundup 21st November 2008 Respectful shout out to David Meerman Scott who has an enviable knack of writing compelling&nbsp;posts on the right subject at the right time. How does he make it look so easy? In hindsight, covering what you could call &#39;job search 2.0&#39; in a time of recessionary pressures is obvious, but we didn&#39;t think of it.Hamish Thompson is concerned about the amount of snake oil be sprayed around in the name of &quot;social influence marketing&quot;. It seems everyone&#39;s doing it, but laying claim to a &quot;Twitter strategy&quot;]]></description><link>http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.21st.november.2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.21st.november.2008</guid><pubDate>Fri, 21 Nov 2008 17:37:40 +0000</pubDate></item>
		<item><title>Friday Roundup 14th November 2008</title><description><![CDATA[Friday Roundup 14th November 2008 So why is the Roundup later today than normal... by just over two hours by my watch?Well, a wise old email marketer suggested we vary the time a little over a few weeks to see how that affects open rates.&nbsp; We can then establish the optimum time of day.Sounds like a plan, although with open rates way over 25% and click through rates typically over half that number, I&#39;m not sure we can improve that key performance indicator! The old man did confirm that we&#39;re doing pretty darn well.&nbsp;]]></description><link>http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.14th.november.2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.14th.november.2008</guid><pubDate>Fri, 14 Nov 2008 18:22:26 +0000</pubDate></item>
		<item><title>Friday Roundup 7th November 2008</title><description><![CDATA[Friday Roundup 7th November 2008 NEWSFLASH - Obama Elected US President.Oh, you know.But we do have some great posts this week from members teasing apart the success factors underpinning and driving Obama&#39;s campaign. Trevor Young looks at &quot;What brands can learn from Barack Obama&quot;. The ever insightful Graham Jones explores &quot;contextual priming&quot; in the context of Barack. And David Meerman Scott picks out his &quot;Ten marketing lessons from the Barack Obama Presidential campaign&quot;.And if perchance you&#39;ve had enough of the US election, there&#39;s plenty of great posts below that don&#39;t feature flag-waving or the word &quot;change&quot;.Best regards, Andrew and the MarCom Professional team.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.7th.november.2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.7th.november.2008</guid><pubDate>Fri, 07 Nov 2008 16:17:19 +0000</pubDate></item>
		<item><title>Friday Roundup 31st October 2008</title><description><![CDATA[Friday Roundup 31st October 2008 No waffle this week.&nbsp; The current economic times demand efficiency and we don&#39;t have anything to add to this week&#39;s highlighted posts...Best regards, Andrew and the MarCom Professional team. &nbsp;Falling ad revenues call for 'smart' marketing practices by Caroline Tarbett of Racepoint Group UK Nielsen&#39;s new figures point to a significant decline in ad spend. According to the figures, ad spend has declined by 5.28% in Q2 of this year and, if we&#39;re to believe the figures, we must all be shuffling a little uncomfortably in our seats.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.31st.october.2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.31st.october.2008</guid><pubDate>Fri, 31 Oct 2008 16:14:41 +0000</pubDate></item>
		<item><title>Friday Roundup 24th October 2008</title><description><![CDATA[Friday Roundup 24th October 2008 We&#39;re no longer sure where exactly Twitter lies on the buzz-o-meter right now. Every other post to MarCom Professional is about it or refers to it, the most popular post recently is all about Twitter tools, and yet we regularly meet &quot;normal&quot; people for whom the word conjures up birds or talking nervously.And then there&#39;s mobile, which is as ubiquitous as anything can be. With the launch in the US this week of the first Android phone, the HTC G1 from T-Mobile, a mooted iPhone-like device from Nokia, the new touchscreen Blackberry Storm and a new head for the Symbian Foundation, it appears that the future is bright, shiny and mobile.Every year we see more marketers attending Mobile World Congress...]]></description><link>http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.24th.october.2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.24th.october.2008</guid><pubDate>Fri, 24 Oct 2008 14:32:50 +0000</pubDate></item>
		<item><title>Friday Roundup 17th October 2008</title><description><![CDATA[Friday Roundup 17th October 2008 Some say it&#39;ll be short and deep.&nbsp; Others, long but shallow.&nbsp; Either way, it&#39;s not quite business as usual.Interestingly, the impact of all this talk of recession so far on MarCom Professional is an increase in the rate of registrations, growth in a page views, and a sudden glut of applications from recruitment consultants (they are politely refused in case you&#39;re wondering).Some great posts to entertain you today, the most apt in the current climate is an upbeat perspective from Stephen Waddington about running a consultancy in a tougher economic climate.Best regards, Andrew and the MarCom Professional team.&nbsp;]]></description><link>http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.17th.october.2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.17th.october.2008</guid><pubDate>Fri, 17 Oct 2008 14:49:58 +0000</pubDate></item>
	</channel></rss>