<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Philip Sheldrake</title><link>http://vip.marcomprofessional.com/people/philip.sheldrake</link><description>Posts made by Philip Sheldrake on MarCom Professional</description><language>en-gb</language><lastBuildDate>Fri, 30 Jul 2010 20:28:23 +0100</lastBuildDate><copyright>Copyright: (C) 2010 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/people/philip.sheldrake</link></image>	<item><title>The Web of data is a Web of influence</title><description><![CDATA[I&rsquo;m a fan of Web 3.0. Perhaps obsessed is a more accurate description. Web 1.0 is the Web of documents. Web 2.0 is the social and user content Web. Web 3.0 is the point at which the Web itself understands that content and social interaction. Some call it the semantic Web, and some call it the Web of data, but regardless of naming conventions, it&rsquo;s going to mess up a hell of a lot of business models, and create some fascinating new business and public-benefit opportunities. And it&rsquo;ll transform reputation management too.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/the-web-of-data-is-a-web-of-influence</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/the-web-of-data-is-a-web-of-influence</guid><pubDate>Thu, 29 Jul 2010 15:23:38 +0100</pubDate></item>
		<item><title>Friday Roundup – Twitter, the Human Seismograph</title><description><![CDATA[Tweet This! Share this on del.icio.us Share this on LinkedIn Share this on Facebook Digg this! Post on Google Buzz Email this to a friend? Share this on Reddit Add this to Mister Wong Share this on Technorati Stumble upon something good? Share it on StumbleUpon Seed this on Newsvine Buzz up! Post this to Current Submit this to Netvibes Add this to Ning Share this on Plaxo Add to a lense on Squidoo Ever considered Twitter in terms of it being a &#8220;Human Seismograph&#8221;? Brian Solis won&#8217;t mind me pointing out that he likes to invent memorable turns of phrase.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/friday-roundup--twitter-the-human-seismograph</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/friday-roundup--twitter-the-human-seismograph</guid><pubDate>Fri, 23 Jul 2010 14:39:45 +0100</pubDate></item>
		<item><title>Friday Roundup 23rd July 2010</title><description><![CDATA[Friday Roundup 23rd July 2010 Ever considered Twitter in terms of it being a &quot;Human Seismograph&quot;? Brian Solis won&#39;t mind me pointing out that he likes to invent memorable turns of phrase. It&#39;s a common trait amongst communicators working on any cutting edge because sometimes existing phraseology doesn&#39;t quite do justice to the point being made. So here we are, discussing human seismography.And two posts this week portray the seismograpic needle waggling wildly.Firstly, Brian&#39;s post &quot;Oil Spill Report:]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.23rd.july.2010</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.23rd.july.2010</guid><pubDate>Fri, 23 Jul 2010 14:22:15 +0100</pubDate></item>
		<item><title>An interview with Seth Godin – PR not publicity</title><description><![CDATA[&nbsp;Seth Godin is a perceptive individual. He spots things the rest of us are too busy to see, and then lets us know about them in an easily-digestible format. Sounds like a cracking formula for a best-selling author if you ask me&hellip; and of course he is. With a dozen titles to his name, including Tribes, Meatball Sundae, perhaps most famously Permission Marketing, and most recently Linchpin, interviewing Seth was always going to be both entertaining and insightful. Interview with Seth Godin Seth packs in several super observations in just ten short minutes.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/an-interview-with-seth-godin--pr-not-publicity</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/an-interview-with-seth-godin--pr-not-publicity</guid><pubDate>Thu, 22 Jul 2010 15:38:35 +0100</pubDate></item>
		<item><title>TweetDeck’s Iain Dodsworth at CIPR Social Summer</title><description><![CDATA[Tweet This! Share this on del.icio.us Share this on LinkedIn Share this on Facebook Digg this! Post on Google Buzz Email this to a friend? Share this on Reddit Add this to Mister Wong Share this on Technorati Stumble upon something good? Share it on StumbleUpon Seed this on Newsvine Buzz up! Post this to Current Submit this to Netvibes Add this to Ning Share this on Plaxo Add to a lense on Squidoo Last night the CIPR Social Summer series hosted a session on all things TweetDeck. If you haven&#8217;t tried TweetDeck, try it now.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/tweetdecks-iain-dodsworth-at-cipr-social-summer</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/tweetdecks-iain-dodsworth-at-cipr-social-summer</guid><pubDate>Fri, 16 Jul 2010 10:09:37 +0100</pubDate></item>
		<item><title>SEO changing up its game… it’s called PR</title><description><![CDATA[My recent post &ldquo;Where&rsquo;s your brain at? Where&rsquo;s your consultancy at?&rdquo; was prompted by a fascinating discussion at the CIPR Social Summer session on the 1st July at which we debated aspects of search engine optimisation (SEO) and the PR profession&rsquo;s paralysing hesitancy to grasp the SEO nettle. Well personally I&rsquo;m excited not paralysed, and I keep a beady eye on great information sources such as SEOmoz and Search Engine Watch, and I&rsquo;m posting today to highlight a couple of posts I&rsquo;ve just found.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/seo-changing-up-its-game-its-called-pr</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/seo-changing-up-its-game-its-called-pr</guid><pubDate>Wed, 14 Jul 2010 20:02:27 +0100</pubDate></item>
		<item><title>An interview with Brian Solis</title><description><![CDATA[Image by affiliatesummit via Flickr I interviewed Brian Solis for the CIPR&rsquo;s website recently. Brian is one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist and futurist, Solis helps practitioners get to grips with the effects of emerging media on marketing, communications and publishing. His perspectives are well worth a listen: Brian Solis interview 20th June 2010 One quote I&rsquo;d pick out is this: PR used to be right there at the top, but we slipped into publicity and media relations and spin, and forgot the opportunity to steer and shape perception, just such an opportunity afforded by participation and engagement in social media.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/an-interview-with-brian-solis</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/an-interview-with-brian-solis</guid><pubDate>Wed, 14 Jul 2010 17:30:49 +0100</pubDate></item>
		<item><title>Friday Roundup 9th July 2010</title><description><![CDATA[Friday Roundup 9th July 2010 Is social media good?This is possibly one of the most interesting questions I&#39;ve been asked in my consultants&#39; capacity in recent times. Of course almost all media is now social, or has a social component. Take the BBC&#39;s Question Time? Sure, its live audience participation is social, but for the rest of us it&#39;s simply broadcast TV. But things have only got more interesting for the programme&#39;s fans as the Twitter backchannel has allowed us all to join the debate.But is social media &quot;good&quot;?I hadn&#39;t seen Stephen Waddington&#39;s post this week about the police effort to capture a killer-at-large in Northumberland when I was asked this question, but his description of &quot;digital rubber necking&quot;]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.9th.july.2010</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.9th.july.2010</guid><pubDate>Fri, 09 Jul 2010 16:22:41 +0100</pubDate></item>
		<item><title>One Web. Many social networks. Facebook's Achille's heel.</title><description><![CDATA[Facebook will die.Bridging the gap between our online and offline social networkView more presentations from Paul Adams.&nbsp;When it comes to asserting my regard for Facebook&#39;s prospects I feel a bit like the guys over at housepricecrash.co.uk. This website was set up by friends with a mutual interest in the UK property market in 2003 and, as the name of the site subtly betrays, they predicted a bit of a tumble in house prices. And of course they were proved right. Eventually!But social networks aren&#39;t subject to the same dynamics as the &#39;irrational exuberance&#39;]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/one-web.-many-social-networks.-facebooks-achilles-heel</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/one-web.-many-social-networks.-facebooks-achilles-heel</guid><pubDate>Thu, 08 Jul 2010 10:10:33 +0100</pubDate></item>
		<item><title>Friday Roundup 2nd July 2010</title><description><![CDATA[Friday Roundup 2nd July 2010 Continuous professional development. Bloody important. Guess that&#39;s why the CIPR just moved its whole system online. Brilliant.I mention it because I need some. Professional development that is. Look at the state of this Friday Roundup: it lists 16 great posts for goodness sake! Far too many! But they&#39;re all so interesting (if I can say that about a list that includes one of my own).I need a course in editing to get the list down to, say, 10. I could propose some personalisation technology to the MarCom Professional team so you only get posts you&#39;re really interested in.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.2nd.july.2010</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/friday.roundup.2nd.july.2010</guid><pubDate>Fri, 02 Jul 2010 16:58:12 +0100</pubDate></item>
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