<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Philip Sheldrake</title><link>http://vip.marcomprofessional.com/people/philip.sheldrake</link><description>Posts made by Philip Sheldrake on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 20 Nov 2008 12:23:05 +0000</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/people/philip.sheldrake</link></image>	<item><title>Giving your PR a work out – exercising your PR in tough times</title><description><![CDATA[I received three emails on the back of my post last week &quot;When the going gets tough, the tough get communicating - or why the tough need muscles&quot;. I guess getting emails rather than comments underlines the more private nature of such discussions. The post finished by promising to come back with &quot;ways to get your marketing communications to the gym&quot;, and that&#39;s the subject here. If you have a good personal trainer, what do they do for you? They bring discipline. They set targets and encourage you to meet them.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/giving-your-pr-a-work-out--exercising-your-pr-in-tough-times</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/giving-your-pr-a-work-out--exercising-your-pr-in-tough-times</guid><pubDate>Fri, 07 Nov 2008 15:56:00 +0000</pubDate></item>
		<item><title>When the going gets tough, the tough get communicating - or why the tough need muscles</title><description><![CDATA[Times are hard. It appears that the people running our financial systems lost control. And whilst the pundits argue the difference between high finance and the so-called &quot;real economy&quot;, your investors, your shareholders, will be demanding to know how your board is going to respond to scenarios including zero revenue growth and revenue decline in 2009. When the going gets tough, the tough get communicating. Here&#39;s a few thoughts regarding the criticality of public relations in recessionary periods.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/when-the-going-gets-tough-the-tough-get-communicating---or-why-the-tough-need-muscles</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/when-the-going-gets-tough-the-tough-get-communicating---or-why-the-tough-need-muscles</guid><pubDate>Fri, 31 Oct 2008 09:50:14 +0000</pubDate></item>
		<item><title>When Amazon's Mechanical Turk could be the marketers best friend</title><description><![CDATA[Let me show you an image and ask you some questions. Do complete the questionnaire and all will be revealed later at the end of this post!________________________________ Loading...________________________________You might have established that I am not a qualified automotive designer, researcher or marketer.&nbsp; But what do you do when you do want to know answers to questions like these?Enter Amazon &#39;s Mechanical Turk service.Their FAQs describe the service as follows: Amazon Mechanical Turk is a marketplace for work that requires human intelligence.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/when-amazons-mechanical-turk-could-be-the-marketers-best-friend</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/when-amazons-mechanical-turk-could-be-the-marketers-best-friend</guid><pubDate>Fri, 19 Sep 2008 14:15:07 +0000</pubDate></item>
		<item><title>The Buzz of Social Web Analytics - vendors reach out for the 2009 eBook</title><description><![CDATA[The social Web analytics (SWA) field is buzzing, and I&#39;m being contacted by companies in the sector that I didn&#39;t know about when I published The Social Web Analytics eBook 2008 on the 1st July.&nbsp; They&#39;re keen to make the 2009 update, and at this rate that will have to come earlier than later next year.&nbsp; The 2008 eBook has already been downloaded over five thousands of times, which I&#39;m sure is more reflective of the heat in the market than the quality of my prose!I define]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/the-buzz-of-social-web-analytics---vendors-reach-out-for-the-2009-ebook</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/the-buzz-of-social-web-analytics---vendors-reach-out-for-the-2009-ebook</guid><pubDate>Fri, 05 Sep 2008 12:02:39 +0000</pubDate></item>
		<item><title>Your first job in PR... questions you should prepare for and questions you should ask in the job interview</title><description><![CDATA[You&rsquo;ve just graduated and you&rsquo;re looking for your first job in public relations.&nbsp; Your first interview is approaching, and you want to make the second interview stage, of course!&nbsp; You visit the company&rsquo;s website, polish your shoes and get to their offices half an hour too early :-)Now what?&nbsp; Can you talk about your approach to press releases?&nbsp; No.&nbsp; Can you discuss case studies?&nbsp; No.&nbsp; Can you describe the work environment in which you&rsquo;ll thrive?&nbsp;]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/your-first-job-in-pr...-questions-you-should-prepare-for-and-questions-you-should-ask-in-the-jo</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/your-first-job-in-pr...-questions-you-should-prepare-for-and-questions-you-should-ask-in-the-jo</guid><pubDate>Fri, 29 Aug 2008 12:06:41 +0000</pubDate></item>
	</channel></rss>