<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by David Meerman Scott</title><link>http://vip.marcomprofessional.com/people/david.meerman.scott</link><description>Posts made by David Meerman Scott on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 20 Nov 2008 16:28:53 +0000</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/people/david.meerman.scott</link></image>	<item><title>How David Murray found a new job via Twitter</title><description><![CDATA[On Monday I posted on something I&rsquo;ve been thinking about for a long time: The New Rules of Marketing &amp; PR also apply to the job search. In my post Downsized? Fired? Here are the new rules of finding a job I talked about how those looking for a new opportunity need to think not just like the seller of a product (that&#39;s what a resume does) but also think like a publisher of interesting information that companies that may want to hire you will find and be eager to consume. It seems like every article I&#39;ve read about job search focuses on traditional ways to find a job:]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/how-david-murray-found-a-new-job-via-twitter</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/how-david-murray-found-a-new-job-via-twitter</guid><pubDate>Wed, 19 Nov 2008 15:29:35 +0000</pubDate></item>
		<item><title>Downsized? Fired? Here are the new rules of finding a job</title><description><![CDATA[Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired. It seems like every day I learn of another person who is on the job market. Usually that&#39;s because when they need a job, all of a sudden people jump into &quot;networking mode&quot; and I hear from them after years of silence. Hey, I&#39;m OK with that, it&#39;s always good to hear from old friends. And I&#39;ve been fired three times so I certainly know what it&#39;s like to be on the job market. But is this the best strategy to find a job? Hell no! If you&#39;re like the vast majority of job seekers, you&#39;d do what &quot;everyone knows&quot;]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/downsized-fired-here-are-the-new-rules-of-finding-a-job</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/downsized-fired-here-are-the-new-rules-of-finding-a-job</guid><pubDate>Mon, 17 Nov 2008 14:44:09 +0000</pubDate></item>
		<item><title>Answering the ultimate question: "How do I convince my boss of the ROI of new marketing?"</title><description><![CDATA[During my keynote presentation kicking off the Inbound Marketing Summit, Brian Halligan, HubSpot CEO asked me &quot;the ultimate question.&quot; A version of this question is asked at almost every one of the 60 or so keynotes I deliver each year. Frequently it is the very first question asked. The question is usually asked something like this: &quot;At my company we measure sales leads and press clips. So how do I explain to my boss the value to giving up control of my marketing and engaging my customers via social media? How do I measure the ROI of &#39;new marketing&#39;]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/answering-the-ultimate-question-how-do-i-convince-my-boss-of-the-roi-of-new-marketing</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/answering-the-ultimate-question-how-do-i-convince-my-boss-of-the-roi-of-new-marketing</guid><pubDate>Tue, 11 Nov 2008 21:37:37 +0000</pubDate></item>
		<item><title>Ten marketing lessons from the Barack Obama Presidential campaign</title><description><![CDATA[I wanted to make a few observations about why Obama was elected to be the 44th President of the United States. This is a marketing blog, not a political blog. These are not political observations, but thoughts about marketing. It doesn&#39;t matter who I supported or voted for or who you supported or voted for, for us all to learn from Obama&#39;s victory. 1. Social media and the new rules of marketing are essential. The other campaigns seemed to be fighting using the playbooks of past campaigns.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/ten-marketing-lessons-from-the-barack-obama-presidential-campaign</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/ten-marketing-lessons-from-the-barack-obama-presidential-campaign</guid><pubDate>Fri, 07 Nov 2008 01:04:43 +0000</pubDate></item>
		<item><title>US Navy issues one of the first social media guidelines in the government sector</title><description><![CDATA[I&#39;m a fan of writing down social media policies so everyone in an organization knows that participating in blogs, forums, chat rooms, and other social media sites is encouraged. My recommendations to organizations are simple: Have guidelines about what you can and cannot do at work. Hold employees to a measurable standard for performance on the job. But don&#39;t try to ban a specific set of social media technologies. Your guidelines should include advice about how to communicate in any medium, including face-to-face conversation, presentations at events, email, social media, online forums and chat rooms, and other forms of communication.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/us-navy-issues-one-of-the-first-social-media-guidelines-in-the-government-sector</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/us-navy-issues-one-of-the-first-social-media-guidelines-in-the-government-sector</guid><pubDate>Wed, 05 Nov 2008 22:10:31 +0000</pubDate></item>
		<item><title>Announcing the winners of The Cool Factor challenge</title><description><![CDATA[Last week, in partnership with Del Breckenfeld, author of The Cool Factor: Building Your Brands Image through Partnership Marketing, I announced a challenge on my blog: Define &quot;cool&quot; in two sentences or less. Many thanks to all of you who entered. There were some great entries. The winner receives an amazing Fender&reg; Classic 72 Telecaster&reg; Deluxe guitar that was used in a concert in front of 40,000 fans and is signed by Billy F. Gibbons. Congratulations to the winner, Bryan Bliss.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/announcing-the-winners-of-the-cool-factor-challenge</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/announcing-the-winners-of-the-cool-factor-challenge</guid><pubDate>Tue, 04 Nov 2008 19:21:29 +0000</pubDate></item>
		<item><title>The Cool Factor: Building your brands image through partnership marketing</title><description><![CDATA[&quot;What is cool?&quot; Del Breckenfeld asks in his new book The Cool Factor: Building Your Brand&#39;s Image through Partnership Marketing. &quot;It&#39;s difficult to identify, impossible to measure, and usually appears spontaneously.&quot; I&#39;m going to talk a little about Del&#39;s new book and a little about cool. But please note that there is an insanely cool challenge with a one-of-a-kind offer as part of this blog post, so read on! As head of Entertainment Marketing at Fender Musical Instruments, Del Breckenfeld worked with the world&#39;s top musicians, helped organize amazing events, and secured product placement in hit movies.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/the-cool-factor-building-your-brands-image-through-partnership-marketing</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/the-cool-factor-building-your-brands-image-through-partnership-marketing</guid><pubDate>Tue, 28 Oct 2008 20:55:55 +0000</pubDate></item>
		<item><title>Twitter and personal branding: The BIG mistake I see people make every single day</title><description><![CDATA[I&#39;ve been enjoying Twitter and (so far) have managed not to become obsessed. I&#39;ll tweet a few times a day and check out others now and then throughout the week. As you probably know, people use Twitter to keep their &quot;followers&quot; (people who subscribe to their Twitter feed) updated on their life. For instance, you might tweet about the conference you&#39;re attending, the project you&#39;re engrossed in, or you might ask your network a question. Users can choose to follow the Twitter updates of anyone they want to hear from:]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/twitter-and-personal-branding-the-big-mistake-i-see-people-make-every-single-day</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/twitter-and-personal-branding-the-big-mistake-i-see-people-make-every-single-day</guid><pubDate>Wed, 22 Oct 2008 19:32:17 +0000</pubDate></item>
		<item><title>Comfortable air travel or the lowest possible price?</title><description><![CDATA[Like most people, I&#39;m on hundreds of email lists. I get dozens of &quot;marketing&quot; emails a day from organizations I support and companies I do business with. You probably do too. Most of the content of these &quot;opt-in&quot; emails are just a bunch of advertising. You know, things like: - 10% off your entire order! - Free shipping! - Two for the price of one! - Act now while supplies last! - Available until Friday only! Very few of the companies I do business with send me anything of value, especially the six or eight airlines I get email from.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/comfortable-air-travel-or-the-lowest-possible-price</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/comfortable-air-travel-or-the-lowest-possible-price</guid><pubDate>Mon, 20 Oct 2008 13:03:54 +0000</pubDate></item>
		<item><title>Gartner fails miserably in product test, immediate action required</title><description><![CDATA[Andrew Frank, a Research VP at Gartner &quot;the world&rsquo;s leading information technology research and advisory company&quot; conducted an interesting experiment in a blog post on October 2 called Which Social Media Monitors Eat Their Own Dog Food? Unfortunately the experiment went terribly awry and Gartner did nothing about it. I find this behavior by a research firm appalling and misleading and completely counter to the sorts of things that they advise clients. In fact, I think given the post in question, Gartner should be required to issue a formal apology.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/gartner-fails-miserably-in-product-test-immediate-action-required</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/gartner-fails-miserably-in-product-test-immediate-action-required</guid><pubDate>Thu, 16 Oct 2008 10:57:29 +0000</pubDate></item>
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