<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Trevor Young</title><link>http://vip.marcomprofessional.com/people/trevor.young</link><description>Posts made by Trevor Young on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 00:59:50 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/people/trevor.young</link></image>	<item><title>Introducing the 'Marketing Communications Cake'</title><description><![CDATA[&nbsp;Think of your company, brand or organisation&#39;s marketing communication effort as a CAKE!The icing, trimmings, candles, bells and whistles represent the paid-for&nbsp;advertising. Upfront, bright, in-your-face, adds some pizzazz and makes it all the more tempting by finishing off the package.The cake itself, however, represents a brand&#39;s public relations, its reputation with stakeholders&nbsp;and the conversations swirling around it in the community.Now, you can have a cake without the trimmings and it often tastes nice.But you can&#39;t have the trimmings without the support, bulk and texture of the cake.How&#39;s your cake?&nbsp;Are you all candles and M&amp;Ms, or do you offer your customers and stakeholders a bit more in the way of substance?Scrumptious pic sourced from:]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/introducing-the-marketing-communications-cake</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/introducing-the-marketing-communications-cake</guid><pubDate>Sat, 03 Jan 2009 07:14:42 +0000</pubDate></item>
		<item><title>There's Never Been a Better Time to Be a Savvy Marketer</title><description><![CDATA[Okay, let&#39;s get the grumbles out of the way first.Who in the hell would want to be a marketer?I mean, the economy has gone down the crapper. Consumers aren&#39;t spending. Businesses have stopped buying goods and services.Marketing budgets are being slashed willy-nilly by short-sighted senior managers.And let&#39;s not forget the ever-evolving media and marketing landscape. Change, change, change!What&#39;s with all this social networking, Facebooky, Twittering stuff anyway? Blogging and podcasting]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/theres-never-been-a-better-time-to-be-a-savvy-marketer</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/theres-never-been-a-better-time-to-be-a-savvy-marketer</guid><pubDate>Wed, 31 Dec 2008 07:18:13 +0000</pubDate></item>
		<item><title>Links of the Week Dec 15, 2008 >>></title><description><![CDATA[Here&#39;s what caught my eye this week:Death to the Embargo (TechCrunch)Michael Arrington continues to stir the PR pot, this time by announcing that: &quot;From now our new policy is to break&nbsp;every&nbsp;embargo.&quot;The Media is Not Dying (The Flak)Peter Himler hits back at Twitterer @themediaisdying&nbsp;who relays via 140 character tweets news of mainstream media sackings and closures.Mission Impossible IV: Tom Cruise Eating Humble Pie for his New Movie (PR Rock &amp; Roll)Drew Kerr examines]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-15-2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-15-2008</guid><pubDate>Sat, 20 Dec 2008 05:25:14 +0000</pubDate></item>
		<item><title>Success Beckons the Social Media-Driven Enterprise</title><description><![CDATA[The advent of blogging and podcasting, social networking and other connective technologies - collectively referred to by most people now as social media - is seen in so many different lights, it&#39;s no wonder that companies and organisations are freaking out about it.No doubt the situation was similar when other mediums such as newspapers, radio and television were first unleashed on to an unsuspecting public.The difference, of course, is that social media isn&#39;t a &#39;medium&#39; per se and therefore shouldn&#39;t be even remotely compared to, say, television.Most people I speak to about social media get overly hung up about the technology, and while it&#39;s understandable, they&#39;re missing the point.]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/success-beckons-the-social-media-driven-enterprise</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/success-beckons-the-social-media-driven-enterprise</guid><pubDate>Fri, 19 Dec 2008 06:38:54 +0000</pubDate></item>
		<item><title>Links of the Week Dec 8, 2008 >>></title><description><![CDATA[Here are some interesting things that have caught my attention during the week:&nbsp;I Love Tom Peters! (Secret of a Bonafide Marketing Genius)The fabulous Marta Kagan declares her undying love for management guru, Tom PetersThe Holy Grail of Marketing (Secret Diary of a Bonafide Marketing Genius)Another Marta Kagen gem - a review of the &#39;basics&#39; Genius-styleInternet Killed the Newspaper Star (The Marketer)Mr Digital &amp; Dangerous Gordon Whitehead picks up on a nice piece by Jon Stewart&#39;s The Daily Show&nbsp;Why I Became a Writer (Valerie Khoo)Valerie&#39;s heart-felt contribution to the UTS &#39;Writers on Writing&#39;]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-8-2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-8-2008</guid><pubDate>Fri, 12 Dec 2008 22:28:42 +0000</pubDate></item>
		<item><title>PR Warrior Featured in Australian Anthill</title><description><![CDATA[The PR Warrior is pretty chuffed at scoring a full page article in the Dec/Jan issue of&nbsp;Australian Anthill magazine.The article, which goes by the headline &#39;PR Warrior&#39; (nice!), is part of Anthill&#39;s Magazine 2.0 Experiment.The publication set out to produce the &quot;world&#39;s first entirely-generated business magazine&quot; and while it didn&#39;t attain that goal 100 per cent, it still managed to include the contributions &quot;of several hundred readers, from advice, suggestions and votes to the provision of articles and artwork&quot;.The PR Warrior&#39;s article focused on advice to IDEALAW, a Brisbane-based boutique legal firm that specialises in IT law and intellectual property.]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/pr-warrior-featured-in-australian-anthill</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/pr-warrior-featured-in-australian-anthill</guid><pubDate>Wed, 10 Dec 2008 04:56:09 +0000</pubDate></item>
		<item><title>A Great Social Media List But You&#39;d Go Nuts if You Tried Them All</title><description><![CDATA[I&#39;ve only just discovered this list of 50 social media websites collated by Inside CRM (it must have been out for a little while judging by the dates of some of the reader comments). It&#39;s a pretty good list, very thorough, and definitely worth checking out.However, it does beg the question: Okay, I know there are lot of great social media tools that I can leverage for my business - but which ones should I use?The Inside CRM post leads with the heading &#39;50 Social Sites That Every Business Needs a Presence On&#39;.]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/a-great-social-media-list-but-you39d-go-nuts-if-you-tried-them-all</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/a-great-social-media-list-but-you39d-go-nuts-if-you-tried-them-all</guid><pubDate>Tue, 09 Dec 2008 07:02:36 +0000</pubDate></item>
		<item><title>Links of the Week Dec 1, 2008 >>></title><description><![CDATA[PR New Tools of the Trade (Balancing Act)Becky McMichael lists the &#39;top 29 not so very technical things&#39; all PR people should knowHumans Needed to Get the Tweets (Sydney Morning Herald)Paul McIntyre looks at the need for PR to interpret online conversationsThe Cult of Social Media Personality: Whatever Happened to Communication? (Communication Overtones)Kami Huyse reminds communicators not to get too hung up on social media toolsThe Chill Winds Blow Through the Hallowed Halls of Journalism (Lagrange Point)Brad Howarth observes that Australian journalism&#39;s Walkley Awards does not acknowledge digital media&nbsp;PR is So Over (AccMan)Blogger Dennis Howlett causes a storm within UK PR circles&quot;PR is So Over&quot;:]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-1-2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-1-2008</guid><pubDate>Sat, 06 Dec 2008 01:00:16 +0000</pubDate></item>
		<item><title>Short-sighted PBL Media Axes PR Department</title><description><![CDATA[In yet another example of how clueless big corporations can be when it comes to the art of communication and the vital importance it plays within a large organisation,&nbsp;PBL Media&nbsp;has&nbsp;axed its entire public relations department and handed PR duties to its senior executives.PBL is one of Australia&#39;s largest media companies, with investments in the Nine Network, ACP Magazines and ninemsn.According to&nbsp;The Australian,&nbsp;the revelation came as part of an announcement that ACP Magazines&#39;]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/short-sighted-pbl-media-axes-pr-department</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/short-sighted-pbl-media-axes-pr-department</guid><pubDate>Sun, 30 Nov 2008 00:54:22 +0000</pubDate></item>
		<item><title>FILE UNDER: It Doesn't Make Sense!</title><description><![CDATA[I dunno about you, but does this make sense.Today my 12-year-old daughter was having fun on Roi World (a dress-up games for girls website) - not that I was checking up, but I caught something out of the corner of my eye.An advertisement for Macquarie Bank.WTF?What the hell is going on with the world of advertising when Macquarie Bank is advertising its term deposits on a website designed for pre-teen girls.Doesn&#39;t make sense. A waste of time, effort and money. And to think we&#39;re in the depths of a global financial crisis.]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/file-under-it-doesnt-make-sense</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/file-under-it-doesnt-make-sense</guid><pubDate>Sat, 29 Nov 2008 09:31:25 +0000</pubDate></item>
	</channel></rss>