<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Andrew Smith</title><link>http://vip.marcomprofessional.com/people/andrew.smith</link><description>Posts made by Andrew Smith on MarCom Professional</description><language>en-gb</language><lastBuildDate>Thu, 20 Nov 2008 17:57:44 +0000</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/people/andrew.smith</link></image>	<item><title>Average Brit makes four internet searches per day; receives over 2000 commercial messages</title><description><![CDATA[According to ComScore via the latest issue of Revolution magazine, we Brits make an average of 4.1bn Internet searches every month. If the UK Internet population is around 35.6m, then I calculate that the average UK internet user makes around four internet searches per day, every day. According to some sources (in this case, a report touting the benefits of railway advertising), the average UK person is on the receiving end of over 2000 commercial messages every day. I appreciate that a Google/Yahoo/MSN]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/average-brit-makes-four-internet-searches-per-day-receives-over-2000-commercial-messages</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/average-brit-makes-four-internet-searches-per-day-receives-over-2000-commercial-messages</guid><pubDate>Mon, 10 Nov 2008 17:50:58 +0000</pubDate></item>
		<item><title>More tips on supercharging your PR efforts with Twitter (a case study in open source PR)</title><description><![CDATA[Stephen Davies at PR Blogger is turning into a one man Twitter PR resource at the moment. And perhaps providing a useful case study in open source PR. Last Friday, he posted his initial list of UK journalists on Twitter - thus sparking a healthy dose of comments from both PRs and hacks. Including some very useful tips for PRs in terms of how best to work with journalists on Twitter (see below). And now Andrew Girdwood from Bigmouthmedia (the guys behind the 79 out of top 100 UK PR agencies don&rsquo;t offer online services survey) has created an RSS feed that amalgamates all the public Tweets from Stephen&rsquo;s list of UK journalists.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/more-tips-on-supercharging-your-pr-efforts-with-twitter-a-case-study-in-open-source-pr</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/more-tips-on-supercharging-your-pr-efforts-with-twitter-a-case-study-in-open-source-pr</guid><pubDate>Mon, 10 Nov 2008 12:38:20 +0000</pubDate></item>
		<item><title>The Economist confirms: &#8220;Blogging is useful and versatile&#8221;.</title><description><![CDATA[From The Economist, November 8th 2008 regarding blogging (Oh, Grow Up): &ldquo;Gone, in other words, is any sense that blogging as a technology is revolutionary, subversive or otherwise exalted, and this upsets some of its pioneers. Confirmed, however, is the idea that blogging is useful and versatile. In essence, it is a straightforward content-management system that posts updates in reverse-chronological order and allows comments and other social interactions. Viewed as such, blogging may &ldquo;die&rdquo;]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/the-economist-confirms-8220blogging-is-useful-and-versatile8221</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/the-economist-confirms-8220blogging-is-useful-and-versatile8221</guid><pubDate>Sun, 09 Nov 2008 10:28:12 +0000</pubDate></item>
		<item><title>6 reasons to supercharge your PR efforts with Twitter</title><description><![CDATA[Stephen Davies has posted a great list of prominent UK journalists who are on Twitter. As he says: &ldquo;Twitter isn&rsquo;t something that immediately strikes you as anything good and explaining the benefits of it to someone who has never heard of it - particularly a pressed for time PR person - can be quite difficult.&rdquo; OK. Here&rsquo;s my current top 6 reasons to use Twitter to supercharge you PR efforts: 1. Look at the numbers - as per Stephen&rsquo;s list, many more journalists are using it.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/6-reasons-to-supercharge-your-pr-efforts-with-twitter</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/6-reasons-to-supercharge-your-pr-efforts-with-twitter</guid><pubDate>Fri, 07 Nov 2008 14:02:31 +0000</pubDate></item>
		<item><title>Why don&#8217;t we ask more questions via Google Search?</title><description><![CDATA[SEO keyword firm Wordtracker have released a new free tool that allows you to see the most popular questions people ask in relation to a specific keyword or phrase. For example, the most common phrase associated with public relations is: &ldquo;what is public relations?&rdquo;. According to Wordtracker, by creating content related to relevant questions, you may improve your search efficacy - although they freely admit this is a &ldquo;long tail&rdquo; technique. Perhaps unsurprisingly, questions are mainly of a Socratic variety ie &ldquo;What is X?&rdquo;]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/why-don8217t-we-ask-more-questions-via-google-search</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/why-don8217t-we-ask-more-questions-via-google-search</guid><pubDate>Fri, 07 Nov 2008 12:13:37 +0000</pubDate></item>
		<item><title>PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey</title><description><![CDATA[Further evidence (if it were needed) that most PR professionals are still putting the old wine of traditional press relations in the new bottle of online PR. A new survey from the Society for New Communications Research into the ROI of Online Press Releases has identified that: &ldquo;traditional patterns of press release usage might keep public relations practitioners from adapting press releases to online contexts and new audiences.&rdquo; According to the SNCR: &ldquo;PR professionals were consistently more interested than marketing professionals in reaching traditional media.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/pr-still-stuck-with-traditional-mindset-toward-online-news-releases-roi-of-online-press-release</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/pr-still-stuck-with-traditional-mindset-toward-online-news-releases-roi-of-online-press-release</guid><pubDate>Fri, 07 Nov 2008 11:26:46 +0000</pubDate></item>
		<item><title>Mike Butcher, Techcrunch UK: &#8220;Only a handful of PR firms are any good&#8221;</title><description><![CDATA[Why is it there is always a great blog post that you only catch up on a while after it is has been published? For some reason I missed Mike Butcher&rsquo;s &ldquo;top 15 ways to get on with TechCrunch UK, and maybe other media&rdquo; post when it first came out in August. No matter. It has some good, non time sensitive advice - all worth sharing. However, I do have a difference of opinion with Mike on some of the following: &ldquo;Here&rsquo;s the thing about PR firms. Only a small number are really any good.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/mike-butcher-techcrunch-uk-8220only-a-handful-of-pr-firms-are-any-good8221</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/mike-butcher-techcrunch-uk-8220only-a-handful-of-pr-firms-are-any-good8221</guid><pubDate>Thu, 06 Nov 2008 11:53:38 +0000</pubDate></item>
		<item><title>79 out of 100 top UK PR companies don&#8217;t offer online PR services: Bigmouthmedia</title><description><![CDATA[I&rsquo;ve just come across a recent survey from Bigmouthmedia that claims that 79 out of the 100 top UK PR companies don&rsquo;t offer online PR services. They also say that only 14% of the operations that claimed to have new media covered published their own blogs. And that taken as a whole, only 11% of UK PR Consultancies use blogs to communicate with clients, colleagues and the wider marketplace. I have to say I found these figures overly low. On the basis of the above analysis, there are only 11 agencies out of the top 100 that have a blog.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/79-out-of-100-top-uk-pr-companies-don8217t-offer-online-pr-services-bigmouthmedia</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/79-out-of-100-top-uk-pr-companies-don8217t-offer-online-pr-services-bigmouthmedia</guid><pubDate>Mon, 03 Nov 2008 14:28:44 +0000</pubDate></item>
		<item><title>185 million reasons for UK car dealers to be worried?</title><description><![CDATA[According to Google, UK internet users searched for the term &ldquo;cars&rdquo; on Google 185 million times in October. The historical 12 month average has been 226 million - so there has been an 18pc decline in search term usage. And as we know, new car sales in the UK slumped 21pc in September. Should we draw any connections between these statements? Before I have any Freakonomics fans on my case, the answer is - not necessarily. For a start, I&rsquo;m still trying to get my brain around the figure of 185 million.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/185-million-reasons-for-uk-car-dealers-to-be-worried</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/185-million-reasons-for-uk-car-dealers-to-be-worried</guid><pubDate>Mon, 03 Nov 2008 11:44:43 +0000</pubDate></item>
		<item><title>Are only 36 people in the UK interested in retaining customers?</title><description><![CDATA[Marketing 101 tells us that keeping existing customers is more often better than trying to acquire new ones. And in the current economic conditions, making sure you retain what you&rsquo;ve got seems not just sensible but essential. In which case, you might think that people would be searching for information about how to keep customers. However, according to Google, the search term &ldquo;how to retain customers&rdquo; was searched for a paltry 36 times in the UK in October. And over the last 12 months, the average was around 58 - so the trend is declining.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/are-only-36-people-in-the-uk-interested-in-retaining-customers</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/are-only-36-people-in-the-uk-interested-in-retaining-customers</guid><pubDate>Mon, 03 Nov 2008 10:37:18 +0000</pubDate></item>
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