<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Hamish Thompson</title><link>http://vip.marcomprofessional.com/people/hamish.thompson</link><description>Posts made by Hamish Thompson on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 00:04:09 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/people/hamish.thompson</link></image>	<item><title>Bruised Apple</title><description><![CDATA[Apple have made a number of cardinal errors that have combined to make a noxious cocktail in the last few weeks. The first is in allowing too much of the value of the business over time to be vested in the CEO. There are many other businesses, of course, that take similar risks by putting their CEO front and center at every opportunity and having he/she lead all communications with the outside world. The trouble is that when it comes to valuation, it soon becomes difficult to separate the enterprise and the leader.It is far better for a business in the medium / long term to let people see and hear from a cross-section of talent from the leadership team.]]></description><link>http://vip.marcomprofessional.com/posts/hamish.thompson/bruised-apple</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/hamish.thompson/bruised-apple</guid><pubDate>Tue, 06 Jan 2009 11:08:37 +0000</pubDate></item>
		<item><title>"Social influence marketing": the lovechild of PR and IT</title><description><![CDATA[Call me late to the buffet, call me a Luddite, but isn&rsquo;t &ldquo;social influence marketing&rdquo; the expensive consultant&rsquo;s new name for PR? These days, for what must appear to be purely self-serving motives, I collar anyone who&rsquo;ll listen to explain my view that conventional advertising and marketing are dying and that PR is on the rise in their wake.&nbsp;At the same time, a staggering number of ad agencies and marketing consultancies (with many noble and notable exceptions) are scrambling to position themselves as &ldquo;social influence marketing consultancies&rdquo;.]]></description><link>http://vip.marcomprofessional.com/posts/hamish.thompson/social-influence-marketing-the-lovechild-of-pr-and-it</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/hamish.thompson/social-influence-marketing-the-lovechild-of-pr-and-it</guid><pubDate>Fri, 21 Nov 2008 15:00:29 +0000</pubDate></item>
		<item><title>Teaching young dogs old tricks</title><description><![CDATA[Last week we worked with RoadTour to launch a new satellite navigation guide that advises parents on locations throughout the UK that are child-friendly.&nbsp;What was interesting about the launch was that an online launch the previous week using targeted distribution to blogs and online gadget and shopping sites hadn&rsquo;t worked.&nbsp;We were called in to apply a bit of traditional media magic, and here&rsquo;s what we did: We recrafted the story, starting with devising a media-friendly name for the product:]]></description><link>http://vip.marcomprofessional.com/posts/hamish.thompson/teaching-young-dogs-old-tricks</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/hamish.thompson/teaching-young-dogs-old-tricks</guid><pubDate>Wed, 12 Nov 2008 09:52:38 +0000</pubDate></item>
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