<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts by Caroline Tarbett</title><link>http://vip.marcomprofessional.com/people/caroline.tarbett</link><description>Posts made by Caroline Tarbett on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 02:06:50 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/people/caroline.tarbett</link></image>	<item><title>Reaching 'Stay At Home Britain'</title><description><![CDATA[Further evidence that consumer confidence is taking a beating emerged this week and made me think more about what this will mean for marketers operating in a depressed commercial environment. My previous post alluded to the need to adjust marketing and PR strategies to take into account the fact that none of us are going to feel particularly flush in the next 12 months, and how this might impact on the habits of the great British public. I had dinner with some friends earlier this week and realised]]></description><link>http://vip.marcomprofessional.com/posts/caroline.tarbett/reaching-stay-at-home-britain</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/caroline.tarbett/reaching-stay-at-home-britain</guid><pubDate>Fri, 14 Nov 2008 10:30:36 +0000</pubDate></item>
		<item><title>Why Our 'Stay At Home' Nation Offers And Interesting Challenge To UK Marketers</title><description><![CDATA[I got a bit of a shock last night. Before attending last night&#39;s Convergence Conversation, held at Ingenious Media, I thought the outlook was bleak for businesses of all shapes, sizes and sectors; I left with a real sense of the challenge the marketers face in trying to reach a nation that will be forced, in the coming months, to save rather than spend.On one thing all last night&#39;s attendees agreed on, evidence of the slowdown is already there for all to see. Consumers are finding it harder every day to justify spending their diminishing funds on anything other than the essentials, and the situation will worsen in the coming months.]]></description><link>http://vip.marcomprofessional.com/posts/caroline.tarbett/why-our-stay-at-home-nation-offers-and-interesting-challenge-to-uk-marketers</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/caroline.tarbett/why-our-stay-at-home-nation-offers-and-interesting-challenge-to-uk-marketers</guid><pubDate>Fri, 31 Oct 2008 11:38:30 +0000</pubDate></item>
		<item><title>Falling ad revenues call for 'smart' marketing practices</title><description><![CDATA[Nielsen&#39;s new figures point to a significant decline in ad spend. According to the figures, ad spend has declined by 5.28% in Q2 of this year and, if we&#39;re to believe the figures, we must all be shuffling a little uncomfortably in our seats. For the first time, for a long time, marketers will find themselves under scrutiny from within their organisations, to justify the value of their investment. In the course of our lives as technology PRs, we meet lots and lots of marketing managers / directors and executives who geniunely feel trapped by the status quo.]]></description><link>http://vip.marcomprofessional.com/posts/caroline.tarbett/falling-ad-revenues-call-for-smart-marketing-practices</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/caroline.tarbett/falling-ad-revenues-call-for-smart-marketing-practices</guid><pubDate>Tue, 28 Oct 2008 12:31:53 +0000</pubDate></item>
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