<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Direct Marketing</title><link>http://vip.marcomprofessional.com/categories/direct-marketing</link><description>Posts in the Direct Marketing category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Tue, 06 Jan 2009 21:13:19 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/direct-marketing</link></image>	<item><title>Attention DMA: time to rethink your online marketing</title><description><![CDATA[My friend Dave Daniels points us to the web site for the Business-to-Business Marketing Conference in April 2009 from the DMA, &quot;the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.&quot; The DMA is a huge organization serving &quot;over 275,000 marketers&quot; so I expect them to be excellent at their own marketing. Alas, at least in this instance, they are not. In promoting the upcoming event, the DMA requires you to fill out a registration form to get an event brochure.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-dma-time-to-rethink-your-online-marketing</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-dma-time-to-rethink-your-online-marketing</guid><pubDate>Wed, 10 Dec 2008 16:06:58 +0000</pubDate></item>
		<item><title>Building relationships in ecommerce</title><description><![CDATA[Customers love to be loved. In fact, we tend to shy away from companies who dislike us in some way. Only last week, after 9 years of loyal custom, I cancelled my Annual Membership with the RAC; I had found I could get an equivalent breakdown service for a quarter of the price. I rang the RAC and said I wanted to cancel my membership. I was asked why and I explained I had found an alternative supplier. I was then told my membership would be cancelled in 30 days. I wasn&#39;t asked any further questions, nor was any attempt made to keep me as a customer.]]></description><link>http://vip.marcomprofessional.com/posts/graham.jones/building-relationships-in-ecommerce</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/graham.jones/building-relationships-in-ecommerce</guid><pubDate>Thu, 06 Nov 2008 08:19:00 +0000</pubDate></item>
		<item><title>Why Our 'Stay At Home' Nation Offers And Interesting Challenge To UK Marketers</title><description><![CDATA[I got a bit of a shock last night. Before attending last night&#39;s Convergence Conversation, held at Ingenious Media, I thought the outlook was bleak for businesses of all shapes, sizes and sectors; I left with a real sense of the challenge the marketers face in trying to reach a nation that will be forced, in the coming months, to save rather than spend.On one thing all last night&#39;s attendees agreed on, evidence of the slowdown is already there for all to see. Consumers are finding it harder every day to justify spending their diminishing funds on anything other than the essentials, and the situation will worsen in the coming months.]]></description><link>http://vip.marcomprofessional.com/posts/caroline.tarbett/why-our-stay-at-home-nation-offers-and-interesting-challenge-to-uk-marketers</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/caroline.tarbett/why-our-stay-at-home-nation-offers-and-interesting-challenge-to-uk-marketers</guid><pubDate>Fri, 31 Oct 2008 11:38:30 +0000</pubDate></item>
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