<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Technology</title><link>http://vip.marcomprofessional.com/categories/tech</link><description>Posts in the Technology category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 09:16:51 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/tech</link></image>	<item><title>Bruised Apple</title><description><![CDATA[Apple have made a number of cardinal errors that have combined to make a noxious cocktail in the last few weeks. The first is in allowing too much of the value of the business over time to be vested in the CEO. There are many other businesses, of course, that take similar risks by putting their CEO front and center at every opportunity and having he/she lead all communications with the outside world. The trouble is that when it comes to valuation, it soon becomes difficult to separate the enterprise and the leader.It is far better for a business in the medium / long term to let people see and hear from a cross-section of talent from the leadership team.]]></description><link>http://vip.marcomprofessional.com/posts/hamish.thompson/bruised-apple</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/hamish.thompson/bruised-apple</guid><pubDate>Tue, 06 Jan 2009 11:08:37 +0000</pubDate></item>
		<item><title>Newsjacking: fibre break pitch combines traditional and digital tactics</title><description><![CDATA[I really should pack up this blogging lark for Christmas. But the PR industry never stops. It&rsquo;s a fact of which the Interoute team at sister consultancy Lighthouse PR is only too aware. Team member Susanna Wyeth writing on her blog says: &ldquo;Damage to a subsea cable on Friday impacting Internet connectivity in Asia and the Middle East enabled the team to set the news agenda by letting journalists know what was happening and be the first to offer comment, both canned and through two spokespeople who were free to talk and travel to interviews.&rdquo;]]></description><link>http://vip.marcomprofessional.com/posts/stephen.waddington/newsjacking-fibre-break-pitch-combines-traditional-and-digital-tactics</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/stephen.waddington/newsjacking-fibre-break-pitch-combines-traditional-and-digital-tactics</guid><pubDate>Wed, 24 Dec 2008 06:20:00 +0000</pubDate></item>
		<item><title>The End of Embargoes?</title><description><![CDATA[Michael Arrington wrote a piece on TechCrunch today that proclaims the &quot;Death of the Embargo&quot;: &quot;All this stress on the PR firms put on them by desperate clients means they send out the embargoed news to literally everyone who writes tech news stories... As the economy turns south, PR firms are under increasing pressure to perform and justify their monthly retainers which range from $10,000 to $30,000 or more. In short, they have to spam the tech world to get coverage, or lose their jobs...]]></description><link>http://vip.marcomprofessional.com/posts/ben.matthews/the-end-of-embargoes</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/ben.matthews/the-end-of-embargoes</guid><pubDate>Wed, 17 Dec 2008 22:22:00 +0000</pubDate></item>
		<item><title>TechCrunch Kills The Embargo, But PR Holds the Smoking Gun</title><description><![CDATA[Disclosure, I am a contributor to TechCrunch and I have had my fair share of embargoes broken by various reporters and bloggers over the years. In some cases, we trusted the wrong people.CreditIn what is sure to come as an absolute surprise to the tech PR industry, TechCrunch proclaimed that it will no longer honor embargoes, unless they&#39;re granted exclusivity. The move was triggered by a growing pattern of underhanded and also irresponsible behavior in the backchannels of PR and blogger relations.We]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/techcrunch-kills-the-embargo-but-pr-holds-the-smoking-gun</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/techcrunch-kills-the-embargo-but-pr-holds-the-smoking-gun</guid><pubDate>Wed, 17 Dec 2008 21:56:00 +0000</pubDate></item>
		<item><title>“Software as a Service: it’s about the business model, stupid” says SaaS-IT Consult</title><description><![CDATA[A quick plug for client SaaS-IT Consult and their new whitepaper entitled &ldquo;Software as a service: It&rsquo;s about the business model, stupid&rdquo;. SaaS-IT say that too much focus on technology and a failure to develop new business models will mean many traditional IT industry players such as ISVs and resellers may fail to capitalise on the emerging Software as Service (SaaS) market. They also say the SaaS market has got more in common with supermarket retailing than traditional IT sales models.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/software-as-a-service-its-about-the-business-model-stupid-says-saas-it-consult</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/software-as-a-service-its-about-the-business-model-stupid-says-saas-it-consult</guid><pubDate>Tue, 16 Dec 2008 17:15:47 +0000</pubDate></item>
		<item><title>TFM&A conference</title><description><![CDATA[This was a conference that nagged my emotions last year - because I thought a marketing conference that&#39;s about technology should be showcasing the best available methods for the people who attend. [backstory and here ]. NB TFM&amp;A = technology for marketing and advertising. I wrote in offering to do a talk for them but have been politely turned down in favour of &#39;case studies of major brands&#39; - fine.&nbsp; But while writing, I included an offer for the conference organiser. Let&#39;s see if they take the bait.]]></description><link>http://vip.marcomprofessional.com/posts/rebecca.caroe/tfma-conference</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/rebecca.caroe/tfma-conference</guid><pubDate>Sat, 13 Dec 2008 04:21:52 +0000</pubDate></item>
		<item><title>Persona focused Web site leads to 4x conversions for RightNow Technologies</title><description><![CDATA[In early 2008, San Mateo, CA based RightNow Technologies kicked off a project to rebuild the company Web site around buyer personas. &nbsp; As you probably know, a buyer persona is distinct group of potential customers, an archetypal person whom you want your marketing to reach. Creating a site based on buyer personas gets you away from an egotistical site based on your products and services (which nobody really cares about, after all). What people do care about are themselves and answers to their problems, which is why buyer personas are so critical for marketing success.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/persona-focused-web-site-leads-to-4x-conversions-for-rightnow-technologies</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/persona-focused-web-site-leads-to-4x-conversions-for-rightnow-technologies</guid><pubDate>Tue, 09 Dec 2008 16:01:51 +0000</pubDate></item>
		<item><title>BlackBerry Barack</title><description><![CDATA[With many eyewitnesses name-checking their BlackBerry&rsquo;s in the recent reports coming out of Mumbai, it seems they aren&rsquo;t the only ones firmly attached to the device. Reported in the Sydney Morning Herald, president-elect Obama, says giving up his BlackBerry &lsquo;is a problem&rsquo; and that he&rsquo;s working with the Secret Service to work out how he can get information, &lsquo;from the 10 or 12 people who surround my office in the White House&rsquo;, he said. Good news for us all that here&rsquo;s a man who wants to stay in touch with what&rsquo;s going outside those white walls.]]></description><link>http://vip.marcomprofessional.com/posts/si.crowhurst/blackberry-barack</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/si.crowhurst/blackberry-barack</guid><pubDate>Fri, 05 Dec 2008 10:00:58 +0000</pubDate></item>
		<item><title>Where the social Web goes from here</title><description><![CDATA[It&#39;s good to talk. The more people can reach out and find the right people and organisations to relate to, to discuss the issues important to them, to learn, to hang out and have fun, to contribute content and opinion and ideas, then the more satisfying they will find being part of society. I&rsquo;m no sociologist, but it sounds like a good heuristic to me.&nbsp; I stand by the assertion in my ebook on Social Web Analytics: &ldquo;Ultimately, the Social Web has revolutionised communications massively and irrevocably, to the benefit of the consumer, the adaptive and agile organisation, and those who cherish an open society.&rdquo;]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/where-the-social-web-goes-from-here</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/where-the-social-web-goes-from-here</guid><pubDate>Fri, 28 Nov 2008 01:34:21 +0000</pubDate></item>
		<item><title>Spitting mad</title><description><![CDATA[I use Intuit Quickbooks accounts system. And I called today to ask about the new VAT rates and how to manage the switch over. They refuse to support my 2005 version of the software because it comes under their &quot;Sunset&quot; Policy. [i.e. phasing out each year&#39;s version and forcing upgrades onto customer] But advised that &#39;within a couple of days&#39; information would be on the website. Nothing there now. Nada, Not even a link to HM Revenue and Customs (who has a useful pdf downloadable document about what to do).]]></description><link>http://vip.marcomprofessional.com/posts/rebecca.caroe/spitting-mad</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/rebecca.caroe/spitting-mad</guid><pubDate>Tue, 25 Nov 2008 11:38:47 +0000</pubDate></item>
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