<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Measurement &amp; Analysis</title><link>http://vip.marcomprofessional.com/categories/measurement-and-analysis</link><description>Posts in the Measurement &amp; Analysis category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 01:27:19 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/measurement-and-analysis</link></image>	<item><title>Giving your PR a work out – exercising your PR in tough times</title><description><![CDATA[I received three emails on the back of my post last week &quot;When the going gets tough, the tough get communicating - or why the tough need muscles&quot;. I guess getting emails rather than comments underlines the more private nature of such discussions. The post finished by promising to come back with &quot;ways to get your marketing communications to the gym&quot;, and that&#39;s the subject here. If you have a good personal trainer, what do they do for you? They bring discipline. They set targets and encourage you to meet them.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/giving-your-pr-a-work-out--exercising-your-pr-in-tough-times</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/giving-your-pr-a-work-out--exercising-your-pr-in-tough-times</guid><pubDate>Fri, 07 Nov 2008 15:56:00 +0000</pubDate></item>
		<item><title>PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey</title><description><![CDATA[Further evidence (if it were needed) that most PR professionals are still putting the old wine of traditional press relations in the new bottle of online PR. A new survey from the Society for New Communications Research into the ROI of Online Press Releases has identified that: &ldquo;traditional patterns of press release usage might keep public relations practitioners from adapting press releases to online contexts and new audiences.&rdquo; According to the SNCR: &ldquo;PR professionals were consistently more interested than marketing professionals in reaching traditional media.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/pr-still-stuck-with-traditional-mindset-toward-online-news-releases-roi-of-online-press-release</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/pr-still-stuck-with-traditional-mindset-toward-online-news-releases-roi-of-online-press-release</guid><pubDate>Fri, 07 Nov 2008 11:26:46 +0000</pubDate></item>
		<item><title>Falling ad revenues call for 'smart' marketing practices</title><description><![CDATA[Nielsen&#39;s new figures point to a significant decline in ad spend. According to the figures, ad spend has declined by 5.28% in Q2 of this year and, if we&#39;re to believe the figures, we must all be shuffling a little uncomfortably in our seats. For the first time, for a long time, marketers will find themselves under scrutiny from within their organisations, to justify the value of their investment. In the course of our lives as technology PRs, we meet lots and lots of marketing managers / directors and executives who geniunely feel trapped by the status quo.]]></description><link>http://vip.marcomprofessional.com/posts/caroline.tarbett/falling-ad-revenues-call-for-smart-marketing-practices</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/caroline.tarbett/falling-ad-revenues-call-for-smart-marketing-practices</guid><pubDate>Tue, 28 Oct 2008 12:31:53 +0000</pubDate></item>
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