<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Advertising</title><link>http://vip.marcomprofessional.com/categories/advertising</link><description>Posts in the Advertising category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Tue, 06 Jan 2009 21:28:43 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/advertising</link></image>	<item><title>Advertising in the 70s vs now</title><description><![CDATA[I read a really interesting article on the weekend in the Financial Times on the demise of the famous advertising agency Collett Dickenson Pearce,&nbsp; CDP to the headline writers, &ldquo;Colletts&rdquo; to its friends and rivals.&nbsp; This was on the back of a TV show I caught late on Saturday night called 100 greatest TV ads, on channel 4.&nbsp; Being an Australian, I had a bit of catching up to do on some of these famous British TV ads&nbsp;- but I&rsquo;m with the program now, and have also seen some great ads.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.grill/advertising-in-the-70s-vs-now</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.grill/advertising-in-the-70s-vs-now</guid><pubDate>Mon, 05 Jan 2009 00:28:30 +0000</pubDate></item>
		<item><title>WPP’s KPI for marketing consultancy businesses</title><description><![CDATA[The Observer reported today that WPP is to &ldquo;cut several thousand jobs as the economic slump&rdquo; bites its business. A &ldquo;company insider&rdquo; is reported to have said that job cuts will be made in WPP businesses where staff costs exceed 60 per cent of revenue. This statement from one of the largest, most transparent and best managed marketing consultancy businesses tells you everything that you need to know about what&rsquo;s required to run a profitable business in the marketing sector.]]></description><link>http://vip.marcomprofessional.com/posts/stephen.waddington/wpps-kpi-for-marketing-consultancy-businesses</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/stephen.waddington/wpps-kpi-for-marketing-consultancy-businesses</guid><pubDate>Sun, 04 Jan 2009 22:26:00 +0000</pubDate></item>
		<item><title>Compare the Meerkat</title><description><![CDATA[Very funny TV advert from Comparethemarket.com , and they have even set up a nice website at Compare The Meerkat dot com!With so many boring TV adverts in the price comparison space this is a clever idea. More at Seventy seven&#39;s blog.]]></description><link>http://vip.marcomprofessional.com/posts/giles.shorthouse/compare-the-meerkat</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/giles.shorthouse/compare-the-meerkat</guid><pubDate>Sun, 04 Jan 2009 16:19:00 +0000</pubDate></item>
		<item><title>Newspapers are Old News</title><description><![CDATA[CreditAs a follow up to my post, &quot;Extra Extra, Read All About It! Newspapers Respond to the Social Web,&quot; new research emerges that documents the looming exit of print newspapers as a primary source of national and international news.According to the Pew Research Center for the People &amp; the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up 1% from 2007, rely on newspapers and 70% count on television as their main source for news, down from 74% in 2007.Perhaps the harbinger of things to come is embodied in the response from Americans under 30.]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/newspapers-are-old-news</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/newspapers-are-old-news</guid><pubDate>Tue, 30 Dec 2008 14:41:00 +0000</pubDate></item>
		<item><title>Iconic newspaper advertising</title><description><![CDATA[While not strictly mobile advertising, I noted recently in the UK papers that the Newspaper Marketing Agency is running a campaign called &ldquo;newspapers deliver&rdquo;.&nbsp; It is another example of the &ldquo;advertising in a downturn&rdquo; approach, also used to good effect by the FT recently. They have modified some iconic newspaper campaigns&nbsp;to stress that newspaper advertising works (well I read the ad then blogged on it..)The copy claims &ldquo;&hellip;with 37 million weekly readers spending on average 40 minutes per paper, when it comes to selling your brand, newspapers are a peach.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.grill/iconic-newspaper-advertising</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.grill/iconic-newspaper-advertising</guid><pubDate>Mon, 22 Dec 2008 16:35:24 +0000</pubDate></item>
		<item><title>Mobile advertising in Brazil</title><description><![CDATA[One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world. Recently, I was contacted by Rafael Storch de Freitas who is an account&nbsp;manager with a large agency in Brazil. He was writing to me to share some recent mobile advertising statistics from the region, and he has kindly allowed me to share the findings here. Rafael mentioned that he recently attended a presentation from the biggest publisher in Brazil, called Editora Abril, about the habits of young people (focused on advertising).]]></description><link>http://vip.marcomprofessional.com/posts/andrew.grill/mobile-advertising-in-brazil</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.grill/mobile-advertising-in-brazil</guid><pubDate>Sun, 21 Dec 2008 23:36:53 +0000</pubDate></item>
		<item><title>Extra Extra, Read All About It! Newspapers Respond to the Social Web</title><description><![CDATA[SourceYes, the headline isn&#39;t really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you...Every year, The Bivings Group, analyzes how and to what extent America&#39;s largest newspapers are embracing the Web. With Social Media opening the flood gates for innovation in online content creation and distribution, newspapers are struggling to swim back upstream - even though the proverbial &quot;upstream&quot;]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/extra-extra-read-all-about-it-newspapers-respond-to-the-social-web</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/extra-extra-read-all-about-it-newspapers-respond-to-the-social-web</guid><pubDate>Fri, 19 Dec 2008 16:07:00 +0000</pubDate></item>
		<item><title>One rule for them when it comes to paid links and another rule for us?</title><description><![CDATA[I read something on Search Engine Roundtable earlier in the week that got me steaming mad. An industry expert allegedly said the following to a roomful of people at the Search Engine Strategies conference in Chicago: &quot;Yes; he buys links, but buys them for large .com&#39;s with lots of quality incoming links. That&#39;s a big difference from the small to medium who are buying those links. If Todd buys 5 links for someone like amazon.com, I call that buying paid advertising. NO risk at all.&quot;]]></description><link>http://vip.marcomprofessional.com/posts/mindy.gofton/one-rule-for-them-when-it-comes-to-paid-links-and-another-rule-for-us</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/mindy.gofton/one-rule-for-them-when-it-comes-to-paid-links-and-another-rule-for-us</guid><pubDate>Wed, 17 Dec 2008 11:00:58 +0000</pubDate></item>
		<item><title>Mobile advertising recall and a call to action for Creatives</title><description><![CDATA[Just what is the effectiveness of mobile advertising?&nbsp; What is the recall? This question was asked of me recently by a well known planner for a big agency in London.&nbsp; It is a good question because this is just what clients will be asking him after a campaign &ndash; how was our money spent?&nbsp; Where and when did people experience our brand?&nbsp; Did they have a higher recall of the brand after seeing a targeted and relevant mobile advertisement versus a standard mobile web banner? I&rsquo;ve]]></description><link>http://vip.marcomprofessional.com/posts/andrew.grill/mobile-advertising-recall-and-a-call-to-action-for-creatives</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.grill/mobile-advertising-recall-and-a-call-to-action-for-creatives</guid><pubDate>Wed, 17 Dec 2008 08:06:42 +0000</pubDate></item>
		<item><title>Making the case for mobile advertising in a down economy</title><description><![CDATA[I came across an excellent summary on Media Post&nbsp;by Michael Weaver titled &ldquo;Hunker Down Or Double Down? Making The Case for Mobile Advertising In A Down Economy&ldquo; Michael makes the point &ldquo;Mobile advertising is comparatively cheap, highly dynamic (with everything from video and display to text and search options), global, easy to produce, and, most of all, more measurable than any other channel. The challenge is simply turning advertisers into believers.&rdquo; He also talks about the three &ldquo;issues&rdquo;]]></description><link>http://vip.marcomprofessional.com/posts/andrew.grill/making-the-case-for-mobile-advertising-in-a-down-economy</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.grill/making-the-case-for-mobile-advertising-in-a-down-economy</guid><pubDate>Tue, 16 Dec 2008 23:28:30 +0000</pubDate></item>
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