<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Digital Media Marketing</title><link>http://vip.marcomprofessional.com/categories/digital-media-marketing</link><description>Posts in the Digital Media Marketing category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 03:40:32 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/digital-media-marketing</link></image>	<item><title>Conversation Prism: The Language of Human Connections is International</title><description><![CDATA[When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.We immediately realized that V1 would be short-lived and the need for continual iteration in order to document the evolving conversation online would emerge inevitable.]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/conversation-prism-the-language-of-human-connections-is-international</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/conversation-prism-the-language-of-human-connections-is-international</guid><pubDate>Mon, 05 Jan 2009 20:47:00 +0000</pubDate></item>
		<item><title>What Can Brands Learn from Alexandra Burke?</title><description><![CDATA[And so the marketing machine that is &lsquo;X Factor&rsquo; rumbles towards securing Simon Cowell another Christmas # 1 this year. At the time of writing, 150k copies of Alexandra Burke&rsquo;s cover of &lsquo;Hallelujah&rsquo; have been downloaded thus far, making it the fastest selling download of all time and virtually guaranteeing it to be the soundtrack to many people&rsquo;s Christmas. Whilst Ms Burke might be a talented singer, nobody can doubt that her song&rsquo;s popularity has a lot to do with the amount of time, emotion and money people have invested into her over the course of X Factor.]]></description><link>http://vip.marcomprofessional.com/posts/david.knowles/what-can-brands-learn-from-alexandra-burke</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.knowles/what-can-brands-learn-from-alexandra-burke</guid><pubDate>Thu, 18 Dec 2008 21:28:36 +0000</pubDate></item>
		<item><title>One rule for them when it comes to paid links and another rule for us?</title><description><![CDATA[I read something on Search Engine Roundtable earlier in the week that got me steaming mad. An industry expert allegedly said the following to a roomful of people at the Search Engine Strategies conference in Chicago: &quot;Yes; he buys links, but buys them for large .com&#39;s with lots of quality incoming links. That&#39;s a big difference from the small to medium who are buying those links. If Todd buys 5 links for someone like amazon.com, I call that buying paid advertising. NO risk at all.&quot;]]></description><link>http://vip.marcomprofessional.com/posts/mindy.gofton/one-rule-for-them-when-it-comes-to-paid-links-and-another-rule-for-us</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/mindy.gofton/one-rule-for-them-when-it-comes-to-paid-links-and-another-rule-for-us</guid><pubDate>Wed, 17 Dec 2008 11:00:58 +0000</pubDate></item>
		<item><title>Shout! With Brent Arslaner, VP of Marketing at Unisfair</title><description><![CDATA[Unisfair offers virtual events enabling large corporations and mid sized ones as alternative to physical events. I came across the organisation following an interview request made by their excellent PR Sarah Tonzi. They have clients across a range of categories - marketing, recuriting and internal collaboration. but mainly focus on two markets - media companies like Economist, Business Week a virtual event is every aspect of a physical event. Main hall, exhibitions and conference, networking lounges all just like a regular conference.]]></description><link>http://vip.marcomprofessional.com/posts/rebecca.caroe/shout-with-brent-arslaner-vp-of-marketing-at-unisfair</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/rebecca.caroe/shout-with-brent-arslaner-vp-of-marketing-at-unisfair</guid><pubDate>Mon, 15 Dec 2008 19:12:05 +0000</pubDate></item>
		<item><title>Pay per click just doesn't connect with web site users</title><description><![CDATA[Pay per click advertising fails to really connect with people who use the Internet. That&#39;s the conclusion from a new study by ClickConsult. The research reveals that if you combine search engine optimisation (SEO) with Pay Per Click, you get a 50% increase in conversions.What this really tells us is that when people see an advert in isolation they don&#39;t trust it. When they see an advert AND they are aware of the company or organisation via natural search, then they increase their trust level with the advertiser.For the past few years, Internet Marketing &quot;gurus&quot;]]></description><link>http://vip.marcomprofessional.com/posts/graham.jones/pay-per-click-just-doesnt-connect-with-web-site-users</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/graham.jones/pay-per-click-just-doesnt-connect-with-web-site-users</guid><pubDate>Mon, 15 Dec 2008 08:05:00 +0000</pubDate></item>
		<item><title>QR codes and the Kelly Brooks Pepsi campaign</title><description><![CDATA[When Kelly Brooks starts appearing in ads featuring QR codes you know that the 2D dot matrix bar code technology is close to a tipping point. Brooks features in a Pepsi campaign that has gone live this week and images of her clutching a QR code have featured in most of the tabloids. QR (short for Quick Response) codes are 2D postage stamp sized barcodes that can pack in up to half a page of data. The technology was originally devised to track goods in a supply chain but has found its way into the consumer mobile sector in tagging application.]]></description><link>http://vip.marcomprofessional.com/posts/stephen.waddington/qr-codes-and-the-kelly-brooks-pepsi-campaign</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/stephen.waddington/qr-codes-and-the-kelly-brooks-pepsi-campaign</guid><pubDate>Sat, 13 Dec 2008 08:08:00 +0000</pubDate></item>
		<item><title>Links of the Week Dec 8, 2008 >>></title><description><![CDATA[Here are some interesting things that have caught my attention during the week:&nbsp;I Love Tom Peters! (Secret of a Bonafide Marketing Genius)The fabulous Marta Kagan declares her undying love for management guru, Tom PetersThe Holy Grail of Marketing (Secret Diary of a Bonafide Marketing Genius)Another Marta Kagen gem - a review of the &#39;basics&#39; Genius-styleInternet Killed the Newspaper Star (The Marketer)Mr Digital &amp; Dangerous Gordon Whitehead picks up on a nice piece by Jon Stewart&#39;s The Daily Show&nbsp;Why I Became a Writer (Valerie Khoo)Valerie&#39;s heart-felt contribution to the UTS &#39;Writers on Writing&#39;]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-8-2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-8-2008</guid><pubDate>Fri, 12 Dec 2008 22:28:42 +0000</pubDate></item>
		<item><title>Why Scrooge Would Be A Poor Online Retailer This Christmas</title><description><![CDATA[So was Monday &lsquo;Mega&rsquo; for you? Well, apparently it was for 2 million Brits, who preferred the convenience of a few mouse clicks to fighting for a parking space on the high st. A few Mega Monday facts: Online sales were up 14% on 2007 &pound;320 million was spent at online retailers &pound;20 million more than last year &pound;13.6 billion is expected to be spent online in total this &lsquo;Clickmas&rsquo; For the first time in 14 years high st sales have fallen for a second successive month What&rsquo;s amazing is that &lsquo;Mega Monday&rsquo;]]></description><link>http://vip.marcomprofessional.com/posts/david.knowles/why-scrooge-would-be-a-poor-online-retailer-this-christmas</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.knowles/why-scrooge-would-be-a-poor-online-retailer-this-christmas</guid><pubDate>Fri, 12 Dec 2008 21:14:37 +0000</pubDate></item>
		<item><title>Attention DMA: time to rethink your online marketing</title><description><![CDATA[My friend Dave Daniels points us to the web site for the Business-to-Business Marketing Conference in April 2009 from the DMA, &quot;the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.&quot; The DMA is a huge organization serving &quot;over 275,000 marketers&quot; so I expect them to be excellent at their own marketing. Alas, at least in this instance, they are not. In promoting the upcoming event, the DMA requires you to fill out a registration form to get an event brochure.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-dma-time-to-rethink-your-online-marketing</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-dma-time-to-rethink-your-online-marketing</guid><pubDate>Wed, 10 Dec 2008 16:06:58 +0000</pubDate></item>
		<item><title>Saying More with Less: A Directory of Short URL Services</title><description><![CDATA[Through brevity there&rsquo;s clarity.As marketers and communicators in the era of socialized media, we&rsquo;re relearning how to summarize and illustrate what we represent so that we might briefly captivate the attention of those we wish to reach.Twitter, FriendFeed, Plurk, Qik, Seesmic, 12seconds, Facebook News Feeds, and all other forms of micromedia communities prosper through a concise economy of language and forethought. It is the exchange of this richer dialog that flourishes through succinctness.This]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/saying-more-with-less-a-directory-of-short-url-services</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/saying-more-with-less-a-directory-of-short-url-services</guid><pubDate>Tue, 09 Dec 2008 19:21:00 +0000</pubDate></item>
	</channel></rss>