<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Digital Media Relations</title><link>http://vip.marcomprofessional.com/categories/digital-media-relations</link><description>Posts in the Digital Media Relations category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 02:36:51 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/digital-media-relations</link></image>	<item><title>US Air Force Web Posting Response Assessment</title><description><![CDATA[Several weeks ago in a blog post called The US Air Force: Armed with social media, I wrote about my interview with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency in the Pentagon. I spoke with Capt. Faggard about what he and his team are doing to get the word out about the Air Force online. I wrote about the detailed Air Force blog assessment flowchart that Capt. Faggard shared with me. It provides, in simple to understand, but in a detailed and specific way, how to react to blog posts.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/us-air-force-web-posting-response-assessment</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/us-air-force-web-posting-response-assessment</guid><pubDate>Mon, 05 Jan 2009 17:48:48 +0000</pubDate></item>
		<item><title>Attention Twitter: You should be communicating better during what some are calling a crisis</title><description><![CDATA[I&#39;m a Twitter fan. My Twitter feed is an important way for me to communicate. And I&#39;ve said many great things about Twitter at my keynotes, on this blog, and in my books. But this weekend, Twitter has let me down. I was reading the Boston Globe Magazine today, there was a big fat interview with Biz Stone, a cofounder of Twitter. The first question the Globe asked was: &quot;In November, the company declined Facebook&#39;s offer to buy it for $500 million. Say what?&quot; Stone&#39;s answer:]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-twitter-you-should-be-communicating-better-during-what-some-are-calling-a-crisis</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-twitter-you-should-be-communicating-better-during-what-some-are-calling-a-crisis</guid><pubDate>Mon, 05 Jan 2009 02:00:04 +0000</pubDate></item>
		<item><title>SolutionsStars Video Series Helps Businesses Embrace Social Media</title><description><![CDATA[During Blogworld Expo 2008 in Las Vegas, The Network Solutions Team shot footage for SolutionsStars, its online Web series designed to help small businesses harness the potential of Social Media to identify, understand, participate, and excel in the communities that impact their bottom line.I was asked to participate by good friend Geoff Livingston (the man behind the book Now is Gone). Portions of the resulting footage were edited into two videos as part of the series, The Social Opportunity and]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/solutionsstars-video-series-helps-businesses-embrace-social-media</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/solutionsstars-video-series-helps-businesses-embrace-social-media</guid><pubDate>Wed, 31 Dec 2008 16:12:00 +0000</pubDate></item>
		<item><title>Marketing Me: How smart digital natives reach potential employers</title><description><![CDATA[I just love that my book The New Rules of Marketing &amp; PR is used in many college and university classes. Frequently I&rsquo;ll find references to the book on students&#39; and professors&#39; blogs and I often end up with students as my new Facebook friends or Twitter followers. What a terrific connection to up and coming communicators! Kyle F. Reinson is professor of Communication at St. John Fisher College in Rochester, NY, requires The New Rules of Marketing &amp; PR for his COMM 376 class.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/marketing-me-how-smart-digital-natives-reach-potential-employers</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/marketing-me-how-smart-digital-natives-reach-potential-employers</guid><pubDate>Tue, 30 Dec 2008 15:15:04 +0000</pubDate></item>
		<item><title>Attention marketers: Time to stop abusing Twitter</title><description><![CDATA[The smart folks over at HubSpot released an interesting State of the Twittersphere report for Q4 2008. The report is based on real data pulled from hundreds of thousands of Twitter profiles of people who have used Twitter Grader. (If you are on Twitter and have not used Twitter Grader, you should check it out).Here is a glance at some of the more interesting findings.Twitter is dominated by newer users - 70% of Twitter users joined in 2008An estimated 5-10 thousand new accounts are opened per day35%]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-marketers-time-to-stop-abusing-twitter</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-marketers-time-to-stop-abusing-twitter</guid><pubDate>Tue, 23 Dec 2008 10:44:56 +0000</pubDate></item>
		<item><title>2009 PR industry predictions: clients are king</title><description><![CDATA[Here are my predictions for the PR industry in 2009. None of my analysis or comment is particularly groundbreaking and almost all my predictions have their roots in the current market conditions. 1. GrowthWe work in a client-led industry that tracks the performance of each of the markets that we serve. The economic outlook for next year is lousy for the most part, with no external impetus to drive additional client demand for our services. The next election or the Olympics may help in the second half, but not much.]]></description><link>http://vip.marcomprofessional.com/posts/stephen.waddington/2009-pr-industry-predictions-clients-are-king</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/stephen.waddington/2009-pr-industry-predictions-clients-are-king</guid><pubDate>Mon, 22 Dec 2008 19:32:00 +0000</pubDate></item>
		<item><title>Fear Kills Businesses, Dead</title><description><![CDATA[What follows is the unedited version of my most recent post, currently live at TechCrunch.Credit: Stuant63 via FlickrIt&rsquo;s official. We&rsquo;re in a recession. Recessions naturally inject fear and panic, which is only heightened by every discussion of market losses, layoffs, bailouts, and somber predictions. We&rsquo;re only human after all; of course everything affects us personally and emotionally.Fear is not a catalyst for productivity however.With valuable advice pouring in from concerned]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/fear-kills-businesses-dead</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/fear-kills-businesses-dead</guid><pubDate>Sun, 21 Dec 2008 18:22:00 +0000</pubDate></item>
		<item><title>How to be human</title><description><![CDATA[It should come naturally, but as I wrote recently, for businesses, it often doesn&rsquo;t. On the Forrester Groundswell blog, Josh Bernoff zeroes in on the key problem. &hellip;treating people as a mass is more efficient than treating them as humans. Being part of an organization is harder than behaving like a human. And while that isn&rsquo;t likely to change any time soon, I think some of the most valuable things that a company can do come from being human and talking to people as humans. And some of the most awful things that companies do come from being inhuman to customers.]]></description><link>http://vip.marcomprofessional.com/posts/glen.turpin/how-to-be-human</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/glen.turpin/how-to-be-human</guid><pubDate>Sun, 21 Dec 2008 05:09:11 +0000</pubDate></item>
		<item><title>Links of the Week Dec 15, 2008 >>></title><description><![CDATA[Here&#39;s what caught my eye this week:Death to the Embargo (TechCrunch)Michael Arrington continues to stir the PR pot, this time by announcing that: &quot;From now our new policy is to break&nbsp;every&nbsp;embargo.&quot;The Media is Not Dying (The Flak)Peter Himler hits back at Twitterer @themediaisdying&nbsp;who relays via 140 character tweets news of mainstream media sackings and closures.Mission Impossible IV: Tom Cruise Eating Humble Pie for his New Movie (PR Rock &amp; Roll)Drew Kerr examines]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-15-2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/links-of-the-week-dec-15-2008</guid><pubDate>Sat, 20 Dec 2008 05:25:14 +0000</pubDate></item>
		<item><title>Success Beckons the Social Media-Driven Enterprise</title><description><![CDATA[The advent of blogging and podcasting, social networking and other connective technologies - collectively referred to by most people now as social media - is seen in so many different lights, it&#39;s no wonder that companies and organisations are freaking out about it.No doubt the situation was similar when other mediums such as newspapers, radio and television were first unleashed on to an unsuspecting public.The difference, of course, is that social media isn&#39;t a &#39;medium&#39; per se and therefore shouldn&#39;t be even remotely compared to, say, television.Most people I speak to about social media get overly hung up about the technology, and while it&#39;s understandable, they&#39;re missing the point.]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/success-beckons-the-social-media-driven-enterprise</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/success-beckons-the-social-media-driven-enterprise</guid><pubDate>Fri, 19 Dec 2008 06:38:54 +0000</pubDate></item>
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