<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Public Relations</title><link>http://vip.marcomprofessional.com/categories/public-relations</link><description>Posts in the Public Relations category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 04:25:01 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/public-relations</link></image>	<item><title>Bruised Apple</title><description><![CDATA[Apple have made a number of cardinal errors that have combined to make a noxious cocktail in the last few weeks. The first is in allowing too much of the value of the business over time to be vested in the CEO. There are many other businesses, of course, that take similar risks by putting their CEO front and center at every opportunity and having he/she lead all communications with the outside world. The trouble is that when it comes to valuation, it soon becomes difficult to separate the enterprise and the leader.It is far better for a business in the medium / long term to let people see and hear from a cross-section of talent from the leadership team.]]></description><link>http://vip.marcomprofessional.com/posts/hamish.thompson/bruised-apple</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/hamish.thompson/bruised-apple</guid><pubDate>Tue, 06 Jan 2009 11:08:37 +0000</pubDate></item>
		<item><title>US Air Force Web Posting Response Assessment</title><description><![CDATA[Several weeks ago in a blog post called The US Air Force: Armed with social media, I wrote about my interview with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency in the Pentagon. I spoke with Capt. Faggard about what he and his team are doing to get the word out about the Air Force online. I wrote about the detailed Air Force blog assessment flowchart that Capt. Faggard shared with me. It provides, in simple to understand, but in a detailed and specific way, how to react to blog posts.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/us-air-force-web-posting-response-assessment</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/us-air-force-web-posting-response-assessment</guid><pubDate>Mon, 05 Jan 2009 17:48:48 +0000</pubDate></item>
		<item><title>Attention Twitter: You should be communicating better during what some are calling a crisis</title><description><![CDATA[I&#39;m a Twitter fan. My Twitter feed is an important way for me to communicate. And I&#39;ve said many great things about Twitter at my keynotes, on this blog, and in my books. But this weekend, Twitter has let me down. I was reading the Boston Globe Magazine today, there was a big fat interview with Biz Stone, a cofounder of Twitter. The first question the Globe asked was: &quot;In November, the company declined Facebook&#39;s offer to buy it for $500 million. Say what?&quot; Stone&#39;s answer:]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-twitter-you-should-be-communicating-better-during-what-some-are-calling-a-crisis</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/attention-twitter-you-should-be-communicating-better-during-what-some-are-calling-a-crisis</guid><pubDate>Mon, 05 Jan 2009 02:00:04 +0000</pubDate></item>
		<item><title>WPP’s KPI for marketing consultancy businesses</title><description><![CDATA[The Observer reported today that WPP is to &ldquo;cut several thousand jobs as the economic slump&rdquo; bites its business. A &ldquo;company insider&rdquo; is reported to have said that job cuts will be made in WPP businesses where staff costs exceed 60 per cent of revenue. This statement from one of the largest, most transparent and best managed marketing consultancy businesses tells you everything that you need to know about what&rsquo;s required to run a profitable business in the marketing sector.]]></description><link>http://vip.marcomprofessional.com/posts/stephen.waddington/wpps-kpi-for-marketing-consultancy-businesses</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/stephen.waddington/wpps-kpi-for-marketing-consultancy-businesses</guid><pubDate>Sun, 04 Jan 2009 22:26:00 +0000</pubDate></item>
		<item><title>Five tips for a healthier social network: New Scientist on &#8220;social contagion&#8221;</title><description><![CDATA[According to the latest issue of New Scientist, recent research shows that our moods are more strongly influenced by those around us than we tend to think. Not only that but we are also &ldquo;beholden to the moods of friends of friends, and of friends of friends of friends - people three degrees of separation away from us who we have never met, but whose disposition can pass through our social network like a virus.&rdquo; In short, we are who we hang out with. No surprises there you may think. However, Michael Bond&rsquo;s excellent article shows that maths and hard data are being deployed in a wide range of areas to reveal some curious aspects of how social networks of all varieties seem to work (it is well worth the effort to read the full feature).]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/five-tips-for-a-healthier-social-network-new-scientist-on-8220social-contagion8221</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/five-tips-for-a-healthier-social-network-new-scientist-on-8220social-contagion8221</guid><pubDate>Fri, 02 Jan 2009 12:42:45 +0000</pubDate></item>
		<item><title>Marketing Me: How smart digital natives reach potential employers</title><description><![CDATA[I just love that my book The New Rules of Marketing &amp; PR is used in many college and university classes. Frequently I&rsquo;ll find references to the book on students&#39; and professors&#39; blogs and I often end up with students as my new Facebook friends or Twitter followers. What a terrific connection to up and coming communicators! Kyle F. Reinson is professor of Communication at St. John Fisher College in Rochester, NY, requires The New Rules of Marketing &amp; PR for his COMM 376 class.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/marketing-me-how-smart-digital-natives-reach-potential-employers</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/marketing-me-how-smart-digital-natives-reach-potential-employers</guid><pubDate>Tue, 30 Dec 2008 15:15:04 +0000</pubDate></item>
		<item><title>Newspapers are Old News</title><description><![CDATA[CreditAs a follow up to my post, &quot;Extra Extra, Read All About It! Newspapers Respond to the Social Web,&quot; new research emerges that documents the looming exit of print newspapers as a primary source of national and international news.According to the Pew Research Center for the People &amp; the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up 1% from 2007, rely on newspapers and 70% count on television as their main source for news, down from 74% in 2007.Perhaps the harbinger of things to come is embodied in the response from Americans under 30.]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/newspapers-are-old-news</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/newspapers-are-old-news</guid><pubDate>Tue, 30 Dec 2008 14:41:00 +0000</pubDate></item>
		<item><title>The spokesperson’s dilemma</title><description><![CDATA[Commenting on the Blagojevich scandal and others, Bill Sledzik brings up an important point in his post Restoring public trust: Today&rsquo;s headlines have me wondering if it&rsquo;s possible. As public relations professionals, we&rsquo;re in a bind. We can choose not to &ldquo;swim with the snakes,&rdquo; but as their spokespersons and advocates, we must stand up and speak for them &mdash; at least if we want to remain employed.Bill goes on to point out that Governor Blagojevich&rsquo;s spokeswoman, Kelley Quinn, knew that she&rsquo;d find herself in that position sooner or later when she took the job.Maybe so.]]></description><link>http://vip.marcomprofessional.com/posts/glen.turpin/the-spokespersons-dilemma</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/glen.turpin/the-spokespersons-dilemma</guid><pubDate>Mon, 22 Dec 2008 22:52:28 +0000</pubDate></item>
		<item><title>2009 PR industry predictions: clients are king</title><description><![CDATA[Here are my predictions for the PR industry in 2009. None of my analysis or comment is particularly groundbreaking and almost all my predictions have their roots in the current market conditions. 1. GrowthWe work in a client-led industry that tracks the performance of each of the markets that we serve. The economic outlook for next year is lousy for the most part, with no external impetus to drive additional client demand for our services. The next election or the Olympics may help in the second half, but not much.]]></description><link>http://vip.marcomprofessional.com/posts/stephen.waddington/2009-pr-industry-predictions-clients-are-king</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/stephen.waddington/2009-pr-industry-predictions-clients-are-king</guid><pubDate>Mon, 22 Dec 2008 19:32:00 +0000</pubDate></item>
		<item><title>Fear Kills Businesses, Dead</title><description><![CDATA[What follows is the unedited version of my most recent post, currently live at TechCrunch.Credit: Stuant63 via FlickrIt&rsquo;s official. We&rsquo;re in a recession. Recessions naturally inject fear and panic, which is only heightened by every discussion of market losses, layoffs, bailouts, and somber predictions. We&rsquo;re only human after all; of course everything affects us personally and emotionally.Fear is not a catalyst for productivity however.With valuable advice pouring in from concerned]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/fear-kills-businesses-dead</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/fear-kills-businesses-dead</guid><pubDate>Sun, 21 Dec 2008 18:22:00 +0000</pubDate></item>
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