<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in SEO/SEM</title><link>http://vip.marcomprofessional.com/categories/seo-sem</link><description>Posts in the SEO/SEM category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 04:06:29 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/seo-sem</link></image>	<item><title>One rule for them when it comes to paid links and another rule for us?</title><description><![CDATA[I read something on Search Engine Roundtable earlier in the week that got me steaming mad. An industry expert allegedly said the following to a roomful of people at the Search Engine Strategies conference in Chicago: &quot;Yes; he buys links, but buys them for large .com&#39;s with lots of quality incoming links. That&#39;s a big difference from the small to medium who are buying those links. If Todd buys 5 links for someone like amazon.com, I call that buying paid advertising. NO risk at all.&quot;]]></description><link>http://vip.marcomprofessional.com/posts/mindy.gofton/one-rule-for-them-when-it-comes-to-paid-links-and-another-rule-for-us</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/mindy.gofton/one-rule-for-them-when-it-comes-to-paid-links-and-another-rule-for-us</guid><pubDate>Wed, 17 Dec 2008 11:00:58 +0000</pubDate></item>
		<item><title>Pay per click just doesn't connect with web site users</title><description><![CDATA[Pay per click advertising fails to really connect with people who use the Internet. That&#39;s the conclusion from a new study by ClickConsult. The research reveals that if you combine search engine optimisation (SEO) with Pay Per Click, you get a 50% increase in conversions.What this really tells us is that when people see an advert in isolation they don&#39;t trust it. When they see an advert AND they are aware of the company or organisation via natural search, then they increase their trust level with the advertiser.For the past few years, Internet Marketing &quot;gurus&quot;]]></description><link>http://vip.marcomprofessional.com/posts/graham.jones/pay-per-click-just-doesnt-connect-with-web-site-users</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/graham.jones/pay-per-click-just-doesnt-connect-with-web-site-users</guid><pubDate>Mon, 15 Dec 2008 08:05:00 +0000</pubDate></item>
		<item><title>Firefox SEO tool</title><description><![CDATA[Image via Wikipedia And another tool that may come in handy. Written for the Firefox browser, a tool that enables you to assess your website (and others) for the Search Engine Optimisation and key words that are being used. SEO for Firefox. It&#39;s a plug in and appears at the bottom of the browser window. Greyed out if not in use. Good practice suggests you leave it greyed unless specifically working on it. Check out the latest feature &quot;Firefox SEO Xray&quot; - it shows up meta tags as well as providing keyword density analysis.]]></description><link>http://vip.marcomprofessional.com/posts/rebecca.caroe/firefox-seo-tool</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/rebecca.caroe/firefox-seo-tool</guid><pubDate>Sat, 22 Nov 2008 06:04:18 +0000</pubDate></item>
		<item><title>Google's 2009 Search Engine Results Page Change - Behavior search</title><description><![CDATA[This year at Pubcon by WebmasterWorld 2009 in Las Vegas (a trade show for everything happening in search and search engine optimization) there was a buzz about the changes in how Google is going to display search engine results pages (SERPs). Google&#39;s vision is that search will become more personalized by the user&#39;s location and previous searches.In other words, your particular search results will be tailored to your pattern of search and your geographic location (called behavior based search).]]></description><link>http://vip.marcomprofessional.com/posts/andrew.allen/googles-2009-search-engine-results-page-change---behavior-search</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.allen/googles-2009-search-engine-results-page-change---behavior-search</guid><pubDate>Thu, 20 Nov 2008 00:36:00 +0000</pubDate></item>
		<item><title>PR still stuck with traditional mindset toward online news releases: ROI of Online Press Releases Survey</title><description><![CDATA[Further evidence (if it were needed) that most PR professionals are still putting the old wine of traditional press relations in the new bottle of online PR. A new survey from the Society for New Communications Research into the ROI of Online Press Releases has identified that: &ldquo;traditional patterns of press release usage might keep public relations practitioners from adapting press releases to online contexts and new audiences.&rdquo; According to the SNCR: &ldquo;PR professionals were consistently more interested than marketing professionals in reaching traditional media.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/pr-still-stuck-with-traditional-mindset-toward-online-news-releases-roi-of-online-press-release</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/pr-still-stuck-with-traditional-mindset-toward-online-news-releases-roi-of-online-press-release</guid><pubDate>Fri, 07 Nov 2008 11:26:46 +0000</pubDate></item>
		<item><title>Search goes social as itsmy.com selects Taptu mobile search engine</title><description><![CDATA[The lovely Elissa at Racepoint Group sent me a recent release about itsmy.com and Taptu. Recently I had the chance to meet and interview Steve Ives who is the CEO of Taptu so I&rsquo;m happy to post the release below verbatim.&nbsp; Well done Taptu! Taptu chosen to provide search functionality for over two million users and enrich itsmy.com&rsquo;s revenue earning potential LONDON, Nov 03, 2008 itsmy.com www.itsmy.com, one of the largest global mobile communities has chosen Taptu www.taptu.com, an award-winning, pure-play search engine designed specifically for mobile, to provide itsmy.com&rsquo;s growing community with a super fast search service, and access to an index of mobile-friendly web content.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.grill/search-goes-social-as-itsmy.com-selects-taptu-mobile-search-engine</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.grill/search-goes-social-as-itsmy.com-selects-taptu-mobile-search-engine</guid><pubDate>Wed, 05 Nov 2008 16:29:32 +0000</pubDate></item>
		<item><title>Are only 36 people in the UK interested in retaining customers?</title><description><![CDATA[Marketing 101 tells us that keeping existing customers is more often better than trying to acquire new ones. And in the current economic conditions, making sure you retain what you&rsquo;ve got seems not just sensible but essential. In which case, you might think that people would be searching for information about how to keep customers. However, according to Google, the search term &ldquo;how to retain customers&rdquo; was searched for a paltry 36 times in the UK in October. And over the last 12 months, the average was around 58 - so the trend is declining.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.smith/are-only-36-people-in-the-uk-interested-in-retaining-customers</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.smith/are-only-36-people-in-the-uk-interested-in-retaining-customers</guid><pubDate>Mon, 03 Nov 2008 10:37:18 +0000</pubDate></item>
		<item><title>UK Cycling Director shows the way ahead for Internet marketing</title><description><![CDATA[Dave Brailsford, the Performance Director for UK Cycling, is clearly having an impact on the team. Not only were they hugely successful in the Beijing Olympics, they are scooping up medal, after medal in the World Cup currently being held at the Manchester Velodrome.This morning, Brailsford was interviewed on BBC Radio Five Live and was quizzed about the stunning performance of the UK cyclists. Are they set targets, he was asked. His reply was of immense importance to anyone in business, striving to achieve greater success.Yes, they do have targets, said Brailsford, but - this bit is important - they are not the usual kind of targets you hear about for athletes.]]></description><link>http://vip.marcomprofessional.com/posts/graham.jones/uk-cycling-director-shows-the-way-ahead-for-internet-marketing</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/graham.jones/uk-cycling-director-shows-the-way-ahead-for-internet-marketing</guid><pubDate>Sun, 02 Nov 2008 07:21:00 +0000</pubDate></item>
		<item><title>How not to get more business online</title><description><![CDATA[Small business owners are all seeking one thing at the moment - more business. Everywhere you look, small businesses are in need of extra custom. Whether it&#39;s the recession, the credit crunch or just plain greed doesn&#39;t matter - what matters is the fact that this is such a common requirement.So what strategies are small business owners taking to get more business? Some use &quot;Search Engine Optimisation&quot; in the hope that higher Google rankings will bring them more attention. Others try &quot;pay per click&quot;]]></description><link>http://vip.marcomprofessional.com/posts/graham.jones/how-not-to-get-more-business-online</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/graham.jones/how-not-to-get-more-business-online</guid><pubDate>Fri, 31 Oct 2008 04:26:00 +0000</pubDate></item>
		<item><title>How Important are Keywords for your Offline Business?</title><description><![CDATA[Search Engine Land published an interview this week with Google about Local Search. One answer struck me as particularly important for local brick and mortar businesses whose offline traffic is often driven by people looking for their services or address online. The interviewer asked Google if they had plans to either allow keywords into titles in Local Search results or to stop bolding keywords in business names as bolded keywords have a huge effect on click through rates. You can see why: Searching for a local takeaway the eye is drawn to the bolded results.]]></description><link>http://vip.marcomprofessional.com/posts/mindy.gofton/how-important-are-keywords-for-your-offline-business</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/mindy.gofton/how-important-are-keywords-for-your-offline-business</guid><pubDate>Tue, 14 Oct 2008 18:00:57 +0000</pubDate></item>
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