<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Arts</title><link>http://vip.marcomprofessional.com/categories/arts</link><description>Posts in the Arts category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 00:42:29 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/arts</link></image>	<item><title>Falling ad revenues call for 'smart' marketing practices</title><description><![CDATA[Nielsen&#39;s new figures point to a significant decline in ad spend. According to the figures, ad spend has declined by 5.28% in Q2 of this year and, if we&#39;re to believe the figures, we must all be shuffling a little uncomfortably in our seats. For the first time, for a long time, marketers will find themselves under scrutiny from within their organisations, to justify the value of their investment. In the course of our lives as technology PRs, we meet lots and lots of marketing managers / directors and executives who geniunely feel trapped by the status quo.]]></description><link>http://vip.marcomprofessional.com/posts/caroline.tarbett/falling-ad-revenues-call-for-smart-marketing-practices</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/caroline.tarbett/falling-ad-revenues-call-for-smart-marketing-practices</guid><pubDate>Tue, 28 Oct 2008 12:31:53 +0000</pubDate></item>
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