<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Posts in Consumer &amp; FMCG</title><link>http://vip.marcomprofessional.com/categories/consumer</link><description>Posts in the Consumer &amp; FMCG category on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 10:35:14 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/categories/consumer</link></image>	<item><title>Compare the Meerkat</title><description><![CDATA[Very funny TV advert from Comparethemarket.com , and they have even set up a nice website at Compare The Meerkat dot com!With so many boring TV adverts in the price comparison space this is a clever idea. More at Seventy seven&#39;s blog.]]></description><link>http://vip.marcomprofessional.com/posts/giles.shorthouse/compare-the-meerkat</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/giles.shorthouse/compare-the-meerkat</guid><pubDate>Sun, 04 Jan 2009 16:19:00 +0000</pubDate></item>
		<item><title>Newspapers are Old News</title><description><![CDATA[CreditAs a follow up to my post, &quot;Extra Extra, Read All About It! Newspapers Respond to the Social Web,&quot; new research emerges that documents the looming exit of print newspapers as a primary source of national and international news.According to the Pew Research Center for the People &amp; the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up 1% from 2007, rely on newspapers and 70% count on television as their main source for news, down from 74% in 2007.Perhaps the harbinger of things to come is embodied in the response from Americans under 30.]]></description><link>http://vip.marcomprofessional.com/posts/brian.solis/newspapers-are-old-news</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/brian.solis/newspapers-are-old-news</guid><pubDate>Tue, 30 Dec 2008 14:41:00 +0000</pubDate></item>
		<item><title>Mobile advertising in Brazil</title><description><![CDATA[One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world. Recently, I was contacted by Rafael Storch de Freitas who is an account&nbsp;manager with a large agency in Brazil. He was writing to me to share some recent mobile advertising statistics from the region, and he has kindly allowed me to share the findings here. Rafael mentioned that he recently attended a presentation from the biggest publisher in Brazil, called Editora Abril, about the habits of young people (focused on advertising).]]></description><link>http://vip.marcomprofessional.com/posts/andrew.grill/mobile-advertising-in-brazil</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.grill/mobile-advertising-in-brazil</guid><pubDate>Sun, 21 Dec 2008 23:36:53 +0000</pubDate></item>
		<item><title>Fanta fantasy - Brand owners, beware demos on N95s</title><description><![CDATA[It was some sadness I saw this week that Fanta have decided to boost their awareness of their brand worldwide through mobile. Sadness? Well&hellip; They have eschewed the normal mobile marketing routes, and have gone with a new, and quite lovely concept. It is a game that uses both a mobile app around a real world scenario. In short, it is a tennis game that lets users actually play a game of tennis, using their phones, Wii like, as rackets across a printed out miniature tennis court. Nice huh? So why does it make me sad? Well firstly you can get an idea of the scale of the issue when you have a look at the supported phones on the website.]]></description><link>http://vip.marcomprofessional.com/posts/si.crowhurst/fanta-fantasy---brand-owners-beware-demos-on-n95s</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/si.crowhurst/fanta-fantasy---brand-owners-beware-demos-on-n95s</guid><pubDate>Fri, 19 Dec 2008 12:26:36 +0000</pubDate></item>
		<item><title>Mobile advertising recall and a call to action for Creatives</title><description><![CDATA[Just what is the effectiveness of mobile advertising?&nbsp; What is the recall? This question was asked of me recently by a well known planner for a big agency in London.&nbsp; It is a good question because this is just what clients will be asking him after a campaign &ndash; how was our money spent?&nbsp; Where and when did people experience our brand?&nbsp; Did they have a higher recall of the brand after seeing a targeted and relevant mobile advertisement versus a standard mobile web banner? I&rsquo;ve]]></description><link>http://vip.marcomprofessional.com/posts/andrew.grill/mobile-advertising-recall-and-a-call-to-action-for-creatives</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.grill/mobile-advertising-recall-and-a-call-to-action-for-creatives</guid><pubDate>Wed, 17 Dec 2008 08:06:42 +0000</pubDate></item>
		<item><title>QR codes and the Kelly Brooks Pepsi campaign</title><description><![CDATA[When Kelly Brooks starts appearing in ads featuring QR codes you know that the 2D dot matrix bar code technology is close to a tipping point. Brooks features in a Pepsi campaign that has gone live this week and images of her clutching a QR code have featured in most of the tabloids. QR (short for Quick Response) codes are 2D postage stamp sized barcodes that can pack in up to half a page of data. The technology was originally devised to track goods in a supply chain but has found its way into the consumer mobile sector in tagging application.]]></description><link>http://vip.marcomprofessional.com/posts/stephen.waddington/qr-codes-and-the-kelly-brooks-pepsi-campaign</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/stephen.waddington/qr-codes-and-the-kelly-brooks-pepsi-campaign</guid><pubDate>Sat, 13 Dec 2008 08:08:00 +0000</pubDate></item>
		<item><title>Why Scrooge Would Be A Poor Online Retailer This Christmas</title><description><![CDATA[So was Monday &lsquo;Mega&rsquo; for you? Well, apparently it was for 2 million Brits, who preferred the convenience of a few mouse clicks to fighting for a parking space on the high st. A few Mega Monday facts: Online sales were up 14% on 2007 &pound;320 million was spent at online retailers &pound;20 million more than last year &pound;13.6 billion is expected to be spent online in total this &lsquo;Clickmas&rsquo; For the first time in 14 years high st sales have fallen for a second successive month What&rsquo;s amazing is that &lsquo;Mega Monday&rsquo;]]></description><link>http://vip.marcomprofessional.com/posts/david.knowles/why-scrooge-would-be-a-poor-online-retailer-this-christmas</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.knowles/why-scrooge-would-be-a-poor-online-retailer-this-christmas</guid><pubDate>Fri, 12 Dec 2008 21:14:37 +0000</pubDate></item>
		<item><title>SpinVox delights with Covent Garden Wishing Well</title><description><![CDATA[Shout out to experiential firm Freestate that developed and built SpinVox&rsquo;s Wishing Well installation as part of the Covent Garden Christmas festival. It&rsquo;s a wonderful, almost magical piece of work that cannot fail to bring a smile to your face. As you call 020 7818 0880 your wish is converted to text and projected onto the walls inside the Wishing Well installation in Covent Garden. It also appears online. It&rsquo;s rare for a brand to delight its audience &ndash; but SpinVox has achieved exactly that with its Wishing Well.]]></description><link>http://vip.marcomprofessional.com/posts/stephen.waddington/spinvox-delights-with-covent-garden-wishing-well</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/stephen.waddington/spinvox-delights-with-covent-garden-wishing-well</guid><pubDate>Fri, 12 Dec 2008 12:18:00 +0000</pubDate></item>
		<item><title>And now an ad from Fanta - but not for grownups</title><description><![CDATA[Over at Giles Rhys Jones&rsquo; excellent interactive marketing trends blog he has blogged about a new Fanta mobile application developed by the team at Ogilvy Advertising that is quite unique. The team has&nbsp;developed a mobile application for Fanta that is only audible to teenagers. The application is based on the same technology used to deter teenagers from hanging around outside shops and bus shelters, the Mosquito Teen Repellent, developed by Howard Stapleton. The Fanta Stealth Sound System, uses high-pitched frequencies, only audible to the under 20s.]]></description><link>http://vip.marcomprofessional.com/posts/andrew.grill/and-now-an-ad-from-fanta---but-not-for-grownups</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.grill/and-now-an-ad-from-fanta---but-not-for-grownups</guid><pubDate>Tue, 02 Dec 2008 08:04:33 +0000</pubDate></item>
		<item><title>Viral Marketing Tips &#8211; Incubating Your Socially Acceptable Virus</title><description><![CDATA[It often sounds like a lot of hot air and hype. But when content is spread virally it can boost brand awareness, fill your database and turn people into internet superstars, sometimes overnight. Viral marketing has the potential to reach more people than multimillion pound branding campaigns. It&rsquo;s not easy to do though. Being able to intentionally create content that people happily share with their friends and colleagues is a challenge, particularly if you&rsquo;re a marketing agency. Word-of-mouse marketing Viral is the evolution of word-of-mouth for the digital age, bigger and better than before.]]></description><link>http://vip.marcomprofessional.com/posts/david.knowles/viral-marketing-tips-8211-incubating-your-socially-acceptable-virus</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.knowles/viral-marketing-tips-8211-incubating-your-socially-acceptable-virus</guid><pubDate>Fri, 28 Nov 2008 14:25:48 +0000</pubDate></item>
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