<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>All featured posts</title><link>http://vip.marcomprofessional.com</link><description>A feed of all new featured content on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 20 Aug 2008 01:38:14 +0100</lastBuildDate><copyright>Copyright: (C) 2008 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com</link></image>	<item><title>Can you see it? Making influence visible.</title><description><![CDATA[There&#39;s a revolution coming in public relations... visualisation.[Courtesy Christopher Baker]Picture the sceneYou hold an event to gather key stakeholders together, say a couple of dozen, and you want to maximise the&nbsp; positive networking such an event should catalyse. You&#39;re also aware of a few potential personality clashes.&nbsp; But how many one-to-one relationships are you actually trying to manage here?It turns out, your relationship with each of them included, that there&#39;s 300 relationships in that room!&nbsp;]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/can-you-see-it-making-influence-visible</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/can-you-see-it-making-influence-visible</guid><pubDate>Tue, 19 Aug 2008 16:01:06 +0100</pubDate></item>
		<item><title>YouTube tests mobile ads as Rythm New Media folds in the UK</title><description><![CDATA[Google&rsquo;s mobile blog announced yesterday that it had been testing display ads on YouTube in the USA and Japan as &lsquo;a first step&rsquo;. Details are vague on the ad formats being trialled, the blog mentions an &lsquo;additional branding tool&rsquo; for advertisers and Eric Schmidt has in the past expressed a a preference for ads that are embedded across the bottom of the video area itself, after trials of various ad formats on the PC Internet version of YouTube, including pre and post roll.]]></description><link>http://vip.marcomprofessional.com/posts/si.crowhurst/youtube-tests-mobile-ads-as-rythm-new-media-folds-in-the-uk</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/si.crowhurst/youtube-tests-mobile-ads-as-rythm-new-media-folds-in-the-uk</guid><pubDate>Tue, 19 Aug 2008 14:25:51 +0100</pubDate></item>
		<item><title>Nobody cares about your products and services (except you)</title><description><![CDATA[Let&#39;s be honest, OK? Nobody cares about your products and services except you and the others in your organization. What your buyers do care about are themselves. And they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so). The good news for smart marketers is that this knowledge has the potential to make you many times more successful. It may quite literally transform your business (that&rsquo;s not just my opinion; many people write me to tell me so).]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/nobody-cares-about-your-products-and-services-except-you</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/nobody-cares-about-your-products-and-services-except-you</guid><pubDate>Mon, 18 Aug 2008 23:08:38 +0100</pubDate></item>
		<item><title>Restaurant Chain Suffers Indigestion From Playboy Model Plug</title><description><![CDATA[A storm in a latte glass is brewing in the US after Playboy model and reality TV star Kendra Wilkinson expressed her undying love for the Olive Garden&nbsp;Italian restaurant chain.&nbsp;Yes folks, 23-year-old Kendra - girlfriend of Hugh Hefner (well, one of three actually) and star of the Girls Next Door TV show - has publicly heaped praise on the restaurant. Yes, praise. The blonde model hasn&#39;t criticised the brand at all, in fact she genuinely loves it!&nbsp;But all this has caused the restaurant some discomfort.&nbsp;You see, Olive Garden stands for family values and Wilkinson, being part of the Playboy family, is obviously not seen as a good &#39;fit&#39;]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/restaurant-chain-suffers-indigestion-from-playboy-model-plug</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/restaurant-chain-suffers-indigestion-from-playboy-model-plug</guid><pubDate>Mon, 18 Aug 2008 03:35:28 +0100</pubDate></item>
		<item><title>How egocentric are you?</title><description><![CDATA[I am a huge fan of interactive tools as a way to generate a World Wide Rave (when people are talking about you and your company). The best interactive tools tend to be free, are easy to use, and provide meaningful data. And when they do all those things, people talk about them and share them. For example, HubSpot has two great tools, Website Grader and Press Release Grader. The simple and free tools have been used to grade hundreds of thousands of sites and press releases. And tons of bloggers have talked about the tools, generating thousands of inbound links.]]></description><link>http://vip.marcomprofessional.com/posts/david.meerman.scott/how-egocentric-are-you</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/david.meerman.scott/how-egocentric-are-you</guid><pubDate>Sat, 16 Aug 2008 13:20:48 +0100</pubDate></item>
		<item><title>Once Bitten, Sony Learns the Power of Authentic Blogging</title><description><![CDATA[Interesting&nbsp;piece on Sony PlayStation in PR Week&nbsp;and how the brand, after stuffing up its first foray into the blogosphere in 2006, is back blogging, albeit in a manner more transparent and authentic than its initial effort.Two years ago, Sony - with the help of its promotional agency Zipatoni - created a fake blog (aka &#39;flog&#39;)&nbsp;entitled &#39;All I Want For Xmas is a PSP&#39; in which a guy named Charlie apparently tried to help his friend Jeremy to score a PSP for Christmas.]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/once-bitten-sony-learns-the-power-of-authentic-blogging</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/once-bitten-sony-learns-the-power-of-authentic-blogging</guid><pubDate>Sat, 16 Aug 2008 08:15:31 +0100</pubDate></item>
		<item><title>Techno-pecking</title><description><![CDATA[I spotted an enjoyable article over the weekend in The Sunday Times. Apparently the texting is breaking down social barriers and encouraging instant flirtations. Whoohoo! Bring on the LUV. However, it seems that this is also causing plenty of social embarrassment and things are all a bit tricky in the world of the &lsquo;techno-peck&rsquo; (I&rsquo;m liking that description for the ubiquitous &lsquo;x&rsquo;). The liberal and sometimes unintentional usage of the &lsquo;x&rsquo; means we&rsquo;ve started up all sorts of relationships with people that we usually wouldn&rsquo;t acknowledge.]]></description><link>http://vip.marcomprofessional.com/posts/si.crowhurst/techno-pecking</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/si.crowhurst/techno-pecking</guid><pubDate>Fri, 15 Aug 2008 16:45:57 +0100</pubDate></item>
		<item><title>Friday Roundup 15th August 2008</title><description><![CDATA[Friday Roundup 15th August 2008 Who do you want to win? McCain or Obama?Daljit Bhurji posts this week about the McCain camp&#39;s recent success in closing the lead the Obama team enjoyed in all things digital.&nbsp; Important stuff.But not quite as important apparently as getting hold of tickets to hot events, as David Meerman Scott&#39;s post &quot;The Scalper&#39;s Got my Baby&quot; earned most views on MarCom Professional this week.Looks like marketers know what&#39;s important in life!&nbsp;]]></description><link>http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.15th.august.2008</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/andrew.betts/friday.roundup.15th.august.2008</guid><pubDate>Fri, 15 Aug 2008 14:34:40 +0100</pubDate></item>
		<item><title>Woof woof</title><description><![CDATA[Remember Tamagochi? (For all I know, it&rsquo;s now cool again &hellip;) Those lovely people over at the RSPCA havelaunched a mobile game called &lsquo;MobiDog&rsquo; (hmmm a little lacking in originality, that one) to help spread the message of responsible pet ownership. I spotted this in an advertisement feature in Metro this morning. &ldquo;The aim of the game is to educate the user on the Animal Welfare Act 2006, which places a &lsquo;duty of care&rsquo; on pet owners to ensure they look after their pet,&rdquo;]]></description><link>http://vip.marcomprofessional.com/posts/si.crowhurst/woof-woof</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/si.crowhurst/woof-woof</guid><pubDate>Thu, 14 Aug 2008 10:00:21 +0100</pubDate></item>
		<item><title>Never Mind, We Know What We Stand For</title><description><![CDATA[Knowing what you stand for as a brand and communicating it succinctly is a key tenet of successful marketing. Popular Hawthorn drinking hole&nbsp;Nevermind&nbsp;gets it. Here is what&#39;s written on a small sign in the bar&#39;s front window:No guest list.No dance-floor.No tea or coffee.No telephone.We have beer.]]></description><link>http://vip.marcomprofessional.com/posts/trevor.young/never-mind-we-know-what-we-stand-for</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/trevor.young/never-mind-we-know-what-we-stand-for</guid><pubDate>Thu, 14 Aug 2008 02:49:18 +0100</pubDate></item>
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