<?xml version="1.0" encoding="ISO-8859-1" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Featured posts in Online PR</title><link>http://vip.marcomprofessional.com/communities/online.pr</link><description>Featured posts in the Online PR community on MarCom Professional</description><language>en-gb</language><lastBuildDate>Wed, 07 Jan 2009 18:23:25 +0000</lastBuildDate><copyright>Copyright: (C) 2009 MarCom Professional and contributing authors.  For full copyright info and terms of use visit http://vip.marcomprofessional.com/</copyright><ttl>15</ttl><image><title>MarCom Professional</title><url>http://vip.marcomprofessional.com//lib/img/rssimg.png</url><link>http://vip.marcomprofessional.com/communities/online.pr</link></image>	<item><title>You're No One If You're Not On Twitter</title><description><![CDATA[Balance is always a difficult thing to achieve. Whilst the digerati sometimes look down their noses at the masses, much like bankers once did in financial times of yore, they are likely to be as much one side of &#39;the balance&#39; as the others. Yes, they might still be languishing on IE6 using Favorites rather than Firefox 3 and Delicious, but are they happy?Here&#39;s one songster&#39;s take:&nbsp;&nbsp;]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/youre-no-one-if-youre-not-on-twitter</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/youre-no-one-if-youre-not-on-twitter</guid><pubDate>Tue, 02 Dec 2008 22:55:44 +0000</pubDate></item>
		<item><title>Influence... it's a numbers game</title><description><![CDATA[Andrew Smith tickled my fractal with his post yesterday &quot;Where are the PR Numerati?&quot; (and here on MarCom Professional). Why? Because he&#39;s right and I&#39;m numerate and I&#39;m in PR. His post was prompted by the August 2008 book &quot;The Numerati&quot; by senior Business Week writer Stephen Baker.Public relations had been boiled down to a very simple process by the end of the 1990s. Journalists write the papers and magazines the public reads. The PRs know the journalists. The clients retain the PR professionals.That simple world is no more.]]></description><link>http://vip.marcomprofessional.com/posts/philip.sheldrake/influence...-its-a-numbers-game</link> <guid isPermaLink="false">http://vip.marcomprofessional.com/posts/philip.sheldrake/influence...-its-a-numbers-game</guid><pubDate>Tue, 02 Dec 2008 10:28:20 +0000</pubDate></item>
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