MarCom Professional

Brandwatch is based on some simple observations about the character of the internet. The internet is getting more personal as it becomes ever more public. Conversation and reflection on the web is that strange thing - both personal and public, private and open. We watch as the web grows into a miriad of personal platforms, and see conversation, opinion, dialogue, monologue all following. Private conversation and personal reflection have become public and democratic. So we started thinking about what all this could mean for the life of brands - how they behave on the web, how they work in the world of blogs, news sites, polls and discussion forums. We at Magpie have built something which can pick up quickly what people are saying online about any brand, whenever and wherever it crops up. Brandwatch tells you what is being said about your brand, why, where and when.