MarCom Professional

We are offering a special, buy 1 of Terry's books and recieve his new book for free! Just $12.94 (when using Discount Code Tee) at www.Making36Percent.com and you get both books for the price of one.

To learn more about his books, review today's newseltter posting: Christmas Gift Ideas from the Conservative Options Strategy Website.

Adding content is critical! For Terry's Tips, we took their weekly newsletter which they were sending to their entire newsletter list every Monday and posted it to the website with an archive tool. We are now adding 1000 new words to the home page every week and adding articles to the archive. Within a week, this content is indexed by Google and appears in the search engines. And we are providing a great service for first time visitors. They get a tone of what Terry's Tips is all about and a snapshot into what the service being offered.

If you can, create a strategy that includes adding new content about your services, products or industry every week! Daily is best. More...

This year at Pubcon by WebmasterWorld 2009 in Las Vegas (a trade show for everything happening in search and search engine optimization) there was a buzz about the changes in how Google is going to display search engine results pages (SERPs). Google's vision is that search will become more personalized by the user's location and previous searches.

In other words, your particular search results will be tailored to your pattern of search and your geographic location (called behavior based search). Google will begin to give personalized Organic search page results as well as more targeted Pay Per Click ads on a world wide basis. More...

Links on websites that point back to your website are one of tools that Google uses to find new websites and rank the importance of web pages. Google also uses the "anchor text" that is placed in the link to tell Google the topic of a particular web page.

For example, TerrysTips.com. When someone wants to place a link on their website or blog or forum to Terry's Tips, Google will look at that link and attribute credit to Terry's Tips for the link. How much value is much debated. http://www.terrystips.com/ is one way to link. A better way for Terry's Tips is to link stock options trading strategies at Terry's Tips. More...

Google Analytics is a free program which was based on the $500 per month Urchin Live web statistics program. None of our customers could afford this program. But when Google purchased Urchin, they offered their premium service to the world...for free.

While it does take some time to properly set up analytics, with basic HTML skills you could do it yourself. If not, it will take your web people about an hour to set it up right.

What analytics provides you as the site owner is insight into how web surfers are finding your site, what pages they are looking at, how long they spend on the site, what countries they are from, what screen resolution they are using, what internet speed they are using, what internet browser they are using, etc. More...

I got yet another call from a client today that went something like this "A web design firm just called me and told me that my website is not optimized for search engines. They said they could guarantee me #1 listings in Google for $99. I would like to do the work with you but can you offer me that deal?".

After I have had a chance to calm down, I remind myself and my customer that NO ONE can guarantee listings in Google (without Pay per click that is and then usually not for $99!). No one can buy listings in Google, no one can guarantee. Have I made that clear? No one can guarantee placements. Anyone or any firm that guarantees ranking positions should be avoided like the plague. More...

Oh, woe is me. Can't get Terry's Tips to budge from position number 21 on Google for the keyword phrase "stock options trading". I am starting to get frustrated...

Andrew Allen

Oh, woe is me. Can't get Terry's Tips to budge from position number 21 on Google for the keyword phrase "stock options trading". I am starting to get frustrated...

Andrew Allen

Why do you need Search Engine Optimization?

I am so convinced about the efficacy of doing search engine optimization for almost any kind of website, that I rarely sit down and ask myself this very question. And well, I haven't asked myself this question...but I did get this question from a prospective client the other day and it has been eating away at me ever since.

I know i shouldn't be emotional about something as seemingly innocuous as getting good rankings in the search engines, but with my need to understand how search engines work, my desire to figure out how they can be used effectively by small and medium businesses (large corporations have whole teams on this kind of thing and still don't get it right) and my seemingly insatiable competitive spirit, I can't help but being a bit passionate about SEO. More...