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As a courtesy to all of our readers who subscribe via RSS, just a quick note to say as part of the Feedburner acquisition by Google, the feed has been transferred into the Google domain and the new feed address is http://feedproxy.google.com/andrewgrill

You should not have to change anything in your feed reader as the old address should redirect.

Thanks again for reading the blog and if you are not subscribed via RSS to receive posts as they happen, simply grab the feed at http://feedproxy.google.com/andrewgrill

Alternatively, if you would prefer to subscribe via email, please click here. More...

I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform.

Quoting from the story:

"Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile publishers and channels. And as brands consider moving more of their budgets to the mobile channel, a high level of accountability will be important. With this system, MediaCom is able to serve ads to multiple mobile publishers while receiving third-party delivery data, unified cross channel reports and real-time optimization. More...

I caught the news over at MobiAd news about MediaCom running a campaign for T-Mobile using the Nokia Media Network, with ad serving from Eyeblaster’s Ad Campaign Manager platform.

Quoting from the story:

Third-party ad serving may become important to the mobile advertising industry, as it allows for more consistent measurement of advertising results across mobile publishers and channels. And as brands consider moving more of their budgets to the mobile channel, a high level of accountability will be important. With this system, MediaCom is able to serve ads to multiple mobile publishers while receiving third-party delivery data, unified cross channel reports and real-time optimization. More...

I read a really interesting article on the weekend in the Financial Times on the demise of the famous advertising agency Collett Dickenson Pearce,  CDP to the headline writers, “Colletts” to its friends and rivals.  This was on the back of a TV show I caught late on Saturday night called 100 greatest TV ads, on channel 4.  Being an Australian, I had a bit of catching up to do on some of these famous British TV ads - but I’m with the program now, and have also seen some great ads.

At the bottom of the CDP story was a breakout piece from Laurence Green, chairman of Fallon, the ad agency famous for its Cadbury’s “drumming gorilla” campaign. More...

This week, the Carnival of the mobilists number 155 is over at Helen Keegan’s musings of a mobile marketer blog where you can read a range of interesting posts on the past and future, mobile marketing, mobile development, the mobile industry, as well as devices and software.

Head over to Helen’s blog to read the best of mobile this week.

To understand more about the Carnival of the Mobilists concept, head over to mobili.st and see also the list of other bloggers (including London Calling) who will be hosting the carnival in 2009. More...

Happy New Year to all London Calling readers and welcome to the year of ACTION!

You thought I was going to say the year of mobile didn’t you?

I’m really over people saying “20xx will be the year of mobile”, in fact when we were filming some thought leaders for an upcoming series on Every Single One of US, Jonathan MacDonald, Ewan MacLeod, James Whatley and I agreed to banish the use of this phrase forever!

You see using the “20xx will be the year for mobile” just serves the purpose of the latest phase of the mobile industry, not the industry as a whole. More...

I am delighted to have been invited to contribute to a new initative from HungryMobile called Opinions in Mobile.

Run by CEO Jan Rezab, Opinions in Mobile is an online platform, where top executives and leaders from the mobile services and mobile entertainment industry respond to questions related to the mobile market. A new question is asked each week and the thought leaders respond throughout the week.

I am delighted to be in the same company as Jonathan MacDonald, Peggy Salz, Russell Buckey, Sven Halling, Monty Munford,Volker Hirsch, Mark Challinor, Orit Fredkof, Arjan Olsder, Christopher Kassulke, Ulf Morys and Vassili le Moigne. More...

The wonderful Rudy De Waele from m-trends.org has sent me his Flickr set of “wonderful people” he met at conferences across the world in 2008.

I was delighted to catch up again with Rudy most recently at the Future of Mobile event in 2008 where he snapped me speaking with Claire Boonstra from www.sprxmobile.com.

Rudy, you and what you do as a matchmaker for the mobile industry makes you a wonderful person too.  What a great way to end 2008 and I look forward to seeing you in 2009 at Mobile Sunday in Barcelona just before Mobile World Congress. More...

Over at the official Google mobile blog, I saw this very funny short video that shows how the mobile devices team choose devices for testing and which ones they will develop mobile applications for.  Apparently they have over 800 phones for testing!

Quoting from their blog: “We’ve put together a video that gives you a behind-the-scenes glimpse of our “Sky Lab” that contains over 800 phones for developing, demonstrating, and testing purposes. Although we have so many phones, we currently can’t make all of our products work on all of these phones — we face the same challenges that every developer faces in the mobile industry: More...

World renowned mobile commentator, Tomi Ahonen has just sent me a new report titled 7th Mass Media in 2008 which complements his recent book “Mobile as 7th of the Mass Media” and looks at the size of the mobile industry in 2008.

I had the pleasure of meeting Tomi at the Future of Mobile conference in London and also shared a stage with him at the IIR Mobile Content conference.  Tomi is well known in the industry for his no-nonsense approach to mobile, and his hundreds of anecdotes about how we are using mobiles around the world are widely quoted.

As a humble blogger, to have Tomi write to me and ask if London Calling would like to carry an excerpt of his report is a real honour - and he even mentioned my blog by name - so I’m now on Tomi’s radar!

You can download an extract from Tomi’s report or visit the blog related to the report and book. More...