Anna Gueldenhaupt's Blog
Over on A New Marketing blog: A Definitive Explanation of Social Media
Interesting post from Matt J. McDonald over at A New Marketing blog on social media:
"I like Wikipedia's definition of social media and I think it’s accurate, if slightly long winded. But if someone asked me what social media is, personally I’d reply with “Social Media is any new web tool or technology that connects people.”
I’ve been thinking about it a little more and essentially, all social media can be broken down into 3 simple categories.
Socially Created Content
A lot of what comes to mind when people think “social media” is really just the Socially Created Content piece. More...
Anna Gueldenhaupt
Client Manager at Racepoint Group
Office: Racepoint Group UK
Joined industry in 2003
Based in London
Member since 1 Oct 2007
Last login 5 months ago
Anna joined Racepoint Group in August 2006 as a Senior Client Executive, following roles at Livewire Public Relations and facilities management company OCS. Anna’s current clients include the Cook Medical business units of Aortic Intervention, Critical Care, Urologu, Women’s Health, as well as Marathon Technologies, where Anna manages the entire German campaign. A German native-speaker, Anna has implemented PR programmes in Germany.During her time at Livewire, Anna worked on various electronics and technology PR campaigns in the UK, Germany, Italy, France and Spain. At OCS Anna was instrumental in the establishment of the OCS Young Sportsperson of the Year Awards, and focused on number of divisions, including: Security, Engineering, Transport, Integrated Services and Specialist Services. Anna holds a Bachelor of Arts Honours Degree in Journalism and English from University of Salford, Manchester.
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