MarCom Professional

From energy efficiency to reuse, recycling and sustainability, green is an emotive issue. The subject is covered by the media and bloggers with differing levels of accuracy and relevance. I recently took the opportunity to speak with James Murray, editor at Business Green.

Have you been surprised by the growth in volume of communications on green issues?

James: Not really, it’s been one of the longest running but slowest burning issues of the last 10 years! I think the impact Al Gore made was a big kick-off point for the most recent movement - that’s almost two years ago now, so it’s taken quite a while for the majority of companies to get their houses in order. More...