Graham Jones's Blog
More people use online search than ever - but Google isn't winning
At first sight this might sound like it's great news for Google. But it isn't - look inside the report of this study and you discover that the reason for the dramatic increase in search is not taking place in search engines. Instead we are using a variety of other search tools, such as site-specific search or search within social networking sites. More...
Web 2.0 flurry appears to be slowing down
As you can see from McKinsey's own graph (above) on average only around a third of all businesses have actually engaged in any form of Web 2.0. Hardly a resounding ring of support for these new technologies is it?
Yet blogging, for instance, has been with us for more than 10 years - it's hardly new in the Internet world. Social networks also began 10 years ago - Ecademy, for instance, was one of the first online social networks and that was formed more than 10 years ago now. More...
Check your email - quick - another one might be in....!
But wait a mo....! When you didn't have email, did you check your postbox every 10 minutes for physical mail? Or did once, or perhaps twice a day, do?
A new study by AOL has revealed we are becoming ever more addicted to email. According to the research, almost half (46%) admit to being hooked on email. More...
Don't forget - the Internet exists "within" the real world - it's not a separate place...!

Sometimes data comes along and you just have to go - "oh my goodness, how daft is that?". Well, new research from search engine marketing specialists, iProspect, shows that the vast majority of online marketers appear to have forgotten there is a real world out there. That's because this study shows that the majority of people responsible for marketing their businesses online tend to ignore offline marketing.
Say that again? That's right, the study shows that online businesses are largely ignoring the offline marketing they could be doing. Even more surprising is that a quarter of online companies say they don't integrate their search engine marketing with their offline marketing because they are not doing any offline marketing whatsoever. More...
Online video isn't long enough
Well, unless I'm in some parallel universe, broadcasters are doing OK; true they might be down in advertising revenue, but on the whole, viewing figures are holding up. More...
Is the Internet your best friend?
Then, the Internet arrived and we had a "third person" we could ask. Gradually, web sites replaced the Yellow Pages. Indeed, each year now we get two copies of Yellow Pages delivered (because we have two phone lines) and both of them sit in a corner gathering dust. More...
Has Google met its match?

As you can see from the screen shot, the design is much clearer than Google - plus because it is multicolumn it makes it easier to read, especially online. But, here's the clever bit - look at the top of the screen shot. I've done a broad search for Internet Marketing, but it has automatically produced tabs for related, more in depth searches (such as Internet Marketing Strategy and Internet Marketing Services). More...
Should you worry if your online social group isn't very active?
However, new research suggests that the "lurkers" (the people who just read the group, but don't contribute) may actually be getting something out of it. So that means you group will have influence - even if only a handful of people actively contrbute. More...
Expose your knol for even more publicity for your online business
Businesses use a variety of ways of exposing their knowledge online. They use newsletters, email campaigns, blogs, social networking and online forums. Wikipedia is also a useful way of showing off your knowledge and now, Google has launched what many see as a competitor to this leading online encyclopaedia. More...
Eggs, baskets, SEO and Internet marketing
This is the kind of attitude that will inevitably lead to tears. In fact, it actually means these so called entrepreneurs are actually working for Google. Far from being independent they are totally and wholly dependent upon Google. The search engine only needs to change one element of its business and those Internet marketers are sunk. More...

