MarCom Professional

Where are all the faces, I ask? Marcom professionals, shy and retiring, it cannot be! Mind you, mine's here because I am cute, although can be a bit of terrier when I get going. Pls excuse the poor pun but come on the rest of you, show yourself......

Launched this week, Yahoo!'s Mash invite only beta - currently hundreds of messages to chief developer's blog asking to be invited - but will it be worth it when we do finally gain access? Do we need yet another social networking platform in our lives? Just how 'social' is the virtual world? Are we all becoming socially inept in the real world? Just how much time and desire is there for this type of site? Or is it just a 'me too' product, like AOL's lame 'AIMPages' offering?

Sorry, starting to rant, must go outside briefly to see if it's sunny this week....... 

Interesting to see how many of these SN sites thrive and how many wither in coming months/years. More...

Seems UK marcom professionals need to recognise and embrace the extended opportunities the Net can deliver these days. Case studies abound of US companies who've successfully worked out how to market online but where are the examples from the UK?

Or is it just that the authors of most of the books on this topic are Americans, so tend to cite instances from their own territory?

In UK, even marcom professionals working for some of the world's largest internet brands/ISPs can currently get away with failure to utilise the digital space to enhance their results.

Funny old world, at least in the UK at this precise moment.... More...

Great books out there to read about Web 2.0 and how it's driving revolution in marcoms. Particularly David Meerman Scott's 'The New Rules of Marketing & PR' and Larry Weber's 'Marketing to the Social Web' as basic introduction.

http://www.davidmeermanscott.com/  

One thing that's bothering me though - finger wagging from those bloggers and others 'in the know', who choose to behave online as though they're the only ones with the right to practice the new rules of engagement and to heck with those who don't. Reminds me of a playground where so called 'cool' kids taunt the ones left in the corner, never inviting them to join in the fun and games. More...