jim mcnamara's Blog

Code Scanning – Remote Control for the Real World

3 Dec 2008 18:04 No comments
Recently our good friend and former Sprint colleague Laird Garner gave a presentation at Case Western Reserve University in the US regarding how cameraphone code scanning fits into the marketing and advertising mix. As always Laird is on the leading edge of mobile; code scanning, coupons, wallets etc. and continues the brilliant work he did at Sprint. We’ve been tremendously bullish on code scanning since we first heard of it. Let’s face it mobile advertising as it’s primarily been defined within a portal/site/WAP banner universe is limited in it’s effectiveness. More...

Off to Vienna

27 Oct 2008 10:36 No comments

Over the next few days I'll be in Vienna for a few meetings and have the chance to catch some of the mobile content conference hosted by Comverse.  The conference is focused on mobile advertising and ring back tones.

Our friend Chetan Sharma will be delivering the keynote on Mobile Advertising so I'm looking forward to seeing his presentation. Chetan is widely respected as an author, thought leader and consultant and it's always good to have the opportunity to discuss multi channel mobile strategies with him.

I'll update from the conference. Should any of you be attending and wish to meet there, please send me an email.

More...

jim mcnamara
CEO/President at Wasabi Mobile

Joined industry in 2008
Based in London and US
 Member since 27 Oct 2008
Last login 5 weeks ago

Jim McNamara is CEO of Wasabi Mobile, an international mobile marketing firm delivering tailored solutions to Top 20 global wireless carriers, media owners, application providers, and global brands. Wasabi develops mobile marketing strategies and operations that engage consumers and maximize mobile ad revenues. Before founding Wasabi Mobile Mr. McNamara was Director of Sales Strategy and Channel Management at Sprint Mobile Media. He has also served as VP of Strategy/Digital Practice at Harte Hanks where he established the professional services practice and was responsible for the sales of advanced digital marketing solutions. He started in the "mobile media" business in 1966 delivering The Evening Sentinel by bicycle at the age of seven.

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