MarCom Professional

Causing people to think differently about anything takes patience and courage.

I have no idea whether I'm alone in this community in wanting change but I doubt it so here is a forum where we might debate the methods and techniques that work. What really works for us in changing the way this industry is viewed.

My basis for even wanting to debate this is founded on the perception of this industry in certain areas and how we can continue to improve it. How can we deliver the true value of what we do and ensure that our clients see increased value and professionalism from the practitioners.

So to begin here is a couple of challenges. 

• Why are there so few marketing professionals on the boards of senior companies?
  
• Why is there such a wide misunderstanding about the value of marketing and communication?
  

The dreaded 'B' word.

Nearly eight years ago now I used to run an agency and couldn't understand why everyone didn't understand the power of brand and its wider category sisters of marketing and communication. Then I realised the obvious, i was very slow, its definition is its downfall.

One mans 30 second TV commercial another mans logo and design guidelines. A different mans value proposition another mans DNA of the organisation. Ho hum.

So I got out from under and have been clean since 2001.

I work with countless senior management teams that are totally oblivious still of the power of smart folk who could simplify the task of communicating all of their values, to all of their stakeholders in a coherent and compelling fashion. More...