Mark Pinsent's Blog

@OhDoctah vs. @OldSpice

17 Jul 2010 07:56 No comments
Just love this. Brilliant.

For most of the next week…

18 Jun 2010 19:59 No comments
…I’ll be sat on a bike riding across 700km of beautiful French countryside, including some very big hills, with some of the best people I’m privileged to know. It’s all for charity of course.

To hear a bit more about it and to follow our exploits, take a look at Les Veloistes Gentils blog.

Today’s great idea

2 Jun 2010 15:29 No comments
I just had a brilliant idea after a to-and-fro with @wonky_donky and @CMRLee on Twitter.

Why the hell hasn't Panini done a "Panini yourself" iPhone app for the World Cup?

It would be simplicity itself. Take a pic of yourself or a friend, select a hairstyle (mullet, naturally), tracksuit (Denmark '78), generate a suitably European name (Marcus Pinshofster), send it to your mates.

Easys
(New social media catchphrase. Just watch, everyone will be using it soon.)

Meet Nuts

18 May 2010 11:22 No comments
He’s going to hate me for this post.

This is Nuts or, to give him his full name, Edward Rikard-Bell. He’s an Aussie but has been living in the UK for decades. I first met him about 15 years ago when I was living in London with a bunch of mates, one of whom played rugby with him.

This photo was taken in May 2008 at my house in France. Nuts had stepped in at very late notice to drive the support vehicle for a London to St Emilion bike ride I’d organised. I never saw him without the Biarritz Olympique rugby club beret during the whole trip. And his relaxed attitude to navigation and meeting at previously-arranged places has become the stuff of legend amongst Les Veloistes Gentils. More...

Vince Cable’s way

13 Apr 2010 09:30 No comments
As quite a few people know, I’ve been involved in a campaign called InVinceCable of late. It’s something that kicked off in a pub (as I explained to Rory Cellan-Jones of the BBC) and gathered its own momentum through the creative energy of a small but growing team of volunteers and, largely, social media. If nothing else, it’s been huge fun and the team that’s come together has some phenomenal skills. It’s given a real insight into the different expertise you need these days to get momentum behind a cause, product or organisation. But more of that after the election. More...

Agency training

18 Mar 2010 13:31 No comments
For a few years after going freelance way back in 2003 I created and delivered a number of training courses for UK PR consultancies. I haven’t done much for the past couple of years, but have just been asked to meet an agency to chat about its training requirements. If nothing else, it’s good to know that even when things are tight, agencies still recognise the need to invest in their employees’ skills and development.

Digging out the courses I created those years ago, a few things struck me. Firstly, I’d actually built quite a comprehensive set of practical and pragmatic training courses. More...

Why 2010 will be the year TV and the web really converge | Media | guardian.co.uk

16 Feb 2010 11:58 No comments

project canvas picture

How Project Canvas’s user experience might work

There is a real feeling within the TV business that the year ahead looks set to become something of a milestone for our industry. The long-heralded convergence of television, video, broadcast and the internet is reaching a tipping point. But why are things about to change dramatically and what is this likely to mean for programme-making, post production - editing, sound, special effects - and delivery of TV content?

Looking back at the past decade, highlights that will change the trajectory of the industry in the next 10 years include the steady migration to digital media at all points from acquisition to consumption, the emergence of an increasingly universal transport medium built around the internet protocol (IP) and the ever-expanding reach, capacity and performance of the public internet as a viable platform for rich media distribution, including video.

More...

My new favourite iPhone app

16 Feb 2010 10:12 No comments
I caught the Gadget Show on TV last night and the team named their five favourite mobile applications. The only one I could remember this morning was the Photoshop Mobile app for the iPhone. It's free and it's a beauty, allowing for a decent selection of very quick and easy tweaks to photos taken with the iPhone (or stored on it).
Mucking around with a pic I took on the phone a couple of weeks back near Leicester Square (my little boy loves Minis, particularly racing ones) I quickly knocked up the different versions you can see here. The original pic is the first. Lovely little application.

See and download the full gallery on posterous
More...

Back on the bike for Cancer Research

5 Feb 2010 16:24 No comments

This a picture of my son and his good mate Jack. Jack’s known as Big Jack round these parts because my lad, Jacques, is the little one.

Yesterday, February 4th 2010, Big Jack was diagnosed with cancer. He’s only 9 years old. It’s devastating news and we’re all still reeling from it.

Looking on the bright side (and you have to) the doctors are relatively positive that two months of intense chemotherapy will stand a good chance of dealing with the tumour and that surgery will not be necessary.

I’d already been planning this year’s charity bike ride (many will know that for the past couple of years a bunch of mates and I have hauled our sorry middle-aged backsides onto unforgiving racing bikes and pedaled across various bits of European countryside for charity). More...

Real-time fantasy football…to real-time betting

14 Jan 2010 08:06 No comments

Came to this last night from Phil Nash via Ben's re-tweet .

It's Football3s: real-time in-game fantasy football. Basically, it works like this. Before a game being shown live on TV (like last night's FA Cup replay between Liverpool and Reading) you sign up to Football3s and select three players from the 22 playing in the match. You get points for different player activity (scoring, assisting, tackling, saves, completed passes, shots, etc etc) and you can make three substitutions during the game. Your game screen shows you others that are also playing and you can chat with them live.
More...
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Mark Pinsent
Communications Consultant

Joined industry in 1993
Member since 15 Oct 2007
Last login 4 months ago

I've been a communications consultant since 1993. I've worked with companies from all sectors and of all sizes in creating and implementing communications strategies and campaigns.

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