Mark Pinsent's Blog

Why 2010 will be the year TV and the web really converge | Media | guardian.co.uk

16 Feb 2010 11:58 No comments

project canvas picture

How Project Canvas’s user experience might work

There is a real feeling within the TV business that the year ahead looks set to become something of a milestone for our industry. The long-heralded convergence of television, video, broadcast and the internet is reaching a tipping point. But why are things about to change dramatically and what is this likely to mean for programme-making, post production - editing, sound, special effects - and delivery of TV content?

Looking back at the past decade, highlights that will change the trajectory of the industry in the next 10 years include the steady migration to digital media at all points from acquisition to consumption, the emergence of an increasingly universal transport medium built around the internet protocol (IP) and the ever-expanding reach, capacity and performance of the public internet as a viable platform for rich media distribution, including video.

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My new favourite iPhone app

16 Feb 2010 10:12 No comments
I caught the Gadget Show on TV last night and the team named their five favourite mobile applications. The only one I could remember this morning was the Photoshop Mobile app for the iPhone. It's free and it's a beauty, allowing for a decent selection of very quick and easy tweaks to photos taken with the iPhone (or stored on it).
Mucking around with a pic I took on the phone a couple of weeks back near Leicester Square (my little boy loves Minis, particularly racing ones) I quickly knocked up the different versions you can see here. The original pic is the first. Lovely little application.

See and download the full gallery on posterous
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Back on the bike for Cancer Research

5 Feb 2010 16:24 No comments

This a picture of my son and his good mate Jack. Jack’s known as Big Jack round these parts because my lad, Jacques, is the little one.

Yesterday, February 4th 2010, Big Jack was diagnosed with cancer. He’s only 9 years old. It’s devastating news and we’re all still reeling from it.

Looking on the bright side (and you have to) the doctors are relatively positive that two months of intense chemotherapy will stand a good chance of dealing with the tumour and that surgery will not be necessary.

I’d already been planning this year’s charity bike ride (many will know that for the past couple of years a bunch of mates and I have hauled our sorry middle-aged backsides onto unforgiving racing bikes and pedaled across various bits of European countryside for charity). More...

Real-time fantasy football…to real-time betting

14 Jan 2010 08:06 No comments

Came to this last night from Phil Nash via Ben's re-tweet .

It's Football3s: real-time in-game fantasy football. Basically, it works like this. Before a game being shown live on TV (like last night's FA Cup replay between Liverpool and Reading) you sign up to Football3s and select three players from the 22 playing in the match. You get points for different player activity (scoring, assisting, tackling, saves, completed passes, shots, etc etc) and you can make three substitutions during the game. Your game screen shows you others that are also playing and you can chat with them live.
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Five days, 700km along, 10km up (and down)

13 Jan 2010 20:57 No comments

I'm off cycling again this year. Close followers will know that for the past couple of years a bunch of friends and I have spent a few days each spring cycling a few hundred kilometres for charity. We've become know (at least between ourselves) as Les Veloistes Gentils. It's perhaps the most rewarding thing I've ever been involved in.

2008 saw us ride from London to St Emilion. Last year we crossed the Pyrenees, dipping our toes in the Med near Perpignan and plunging in the Atlantic at Biarritz six days later after crossing some of the most famous mountain passes on the way. The full story of that epic little adventure can be found here and pictures here.
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Surely time for the PR v. advertising battle to end..?

12 Jan 2010 14:10 No comments

 
Reading Jackie Cooper's latest essay I agree with a huge amount of what she says. Almost everything in fact. And why not? Having worked for Edelman in both freelance and permanent roles, I've had a bit of contact with Jackie and have enormous respect for her. As you'd expect, as founder of Jackie Cooper PR she's a true doyenne of the consumer PR world.
 
But the headline (and also the first line in fact) really jars: "Why It's Time for Ad Agencies to Admit Defeat".
 
The PR industry has a real complex about the advertising industry – and it's one which isn't generally reciprocated. More...

Boxee…internet on your telly…RC-J’s gadget of CES

11 Jan 2010 10:57 No comments
 
Well would you believe it. Rory from the Beeb thinks that Boxee – the gadget that allows you to bring the internet to your telly – was the highlight of CES (or at least the best from the Last Gadget Standing bit of CES).
 
 
"…a device that could do what few in the tech industry have managed – make Apple's rival product look distinctively second best. The Boxee Box does something that is going to be a big obsession in 2010 – it takes the internet and puts it in your telly. There are plenty of other ways of getting internet content onto TV but they are either hopelessly complicated or, in the case of Apple TV, much too restricted.
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Microsoft’s vision of the future of TV

7 Jan 2010 15:52 2 comments

Pop over to the Microsoft Blog for its take on the future of TV (which is obviously very much in line with the capabilities of Microsoft Mediaroom 2.0, as unveiled by Steve Ballmer at CES this week).

Essentially the vision is the TV you want, when you want it, wherever you want it (i.e. on any device – TV, PC, mobile, etc). Makes a huge amount of sense, obviously. It does seem a bit crazy that our current television viewing is largely tied to the box in the corner of the lounge. And often specific TVs – in my house, we only have Sky+ in one room so that's where we have to watch anything we've recorded. More...

Chat and watch…not just yet it seems

6 Jan 2010 18:10 No comments
In relation to my little post below, I notice on Neville's posterous that it's not quite as exciting a social TV development as it at first seemed:
 
"A TV program will stop playing once a Skype call is made or answered; TV processors are not yet powerful enough to allow people to chat while they watch a show, the companies say. 
 
Booo…

Vote winner: does this work?

6 Jan 2010 12:21 No comments
I've been meaning to post this for a while but have only got round to it. I reckon it could a bit of a vote winner for one of the UK political parties in the run up to the election this year. Some context first…I'll try and keep it short.
 
In France – where I own a property – the government is keen to encourage people to make their houses as energy efficient as possible. It does this by giving you money back when you install specific types of energy efficient or environmentally beneficial stuff. The list is long…from wood-burning stoves to double-glazing to heat-exchangers to solar panels. More...
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Mark Pinsent
Communications Consultant

Joined industry in 1993
Member since 15 Oct 2007
Last login 6 months ago

I've been a communications consultant since 1993. My experience has mainly been with technology and B2B companies, developing and implementing communications strategies and campaigns. I am now based in France but continue to work with UK companies on a freelance basis.

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