Michael Litman's Blog
Social shopping: Connecting Amazon and Facebook
The one thing that Facebook seems to understand and do extremely well is identify real-life experiences that are social, as in we tend to do them with others, and figure out how to translate that into an online experience.
Do you go parties with friends? Ok – here’s “Facebook events” where you can set up parties with friends.
Do you take pictures with friends and then want to share them? Ok – let’s allow you to digitally connect your pictures with all the people who are in them.
Do you like talking to your friends? Ok – let’s make it so you can talk publicly (the online version of the whiteboard on the dorm door), privately (like sending notes in class) and in real-time with chat.

