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During the last World Cup in 2006, Twitter had just a few thousands users. Now they have 125 million users sending 65 million tweets a day — and 65% of those users are outside the U.S. As such, they’ve created a special section on twitter.com to highlight this year’s version of the sporting event that brings the world together.

Football fans will be able to watch live games broadcast on ITV1 and ITV4 as well as access tournament schedule information provided by Red Bee Media's broadcast data services.

The free application, developed with Red Bee Media, will be accessible via the iPhone's web browser and can be displayed as an ITV brand icon on the iPhone desktop.

With CNN, Foursquare is releasing two new World Cup badges: South Africa Explorer and Super Fan. To get the first, you have to visit South Africa to attend the World Cup and check in, or announce your location to your friends, on Foursquare. For the rest of the world, you can earn the Super Fan badge by checking in at World Cup viewing parties. Over 100 venues will be seeded with tips from CNN employees, Mashable reports.

Univision will also be live streaming every single match for free online at UnivisionFutbol.com. In addition to matches, Univision has updated their suite of social media options with real-time game stats, commentary, player interviews and behind-the-scene exclusives. For anyone looking to get a jump on the games, Univision offers video on match history and player profiles from World Cup legends past and present. While the site is pretty self-explanatory, knowledge of Spanish helps.

With Facebook ramping up its geolocation efforts to combat pressure from the likes of Gowalla, Foursquare and many others, the company announced today that it’s working with McDonalds to create a campaign to reward customers for “checking in” at locations using Facebook’s new geolocation functionality.

BP's problem is that the gap between truth and fiction is so huge, and the stakes are so high when that distance is revealed.

The company’s CEO illustrated this disconnect recently when he said that BP hadn’t done more to prepare for such a disaster because it "seemed inconceivable," after reports surfaced that it had forgone a $500,000 "acoustic trigger" shut-off device required of offshore oil wells operating near Norway and Brazil. Turns out that going "beyond petroleum" didn't warrant another half-million expense.

So where is all the brand equity BP has spent a decade propagating into the cosmos? Gone, I say; worse, it only accentuates the dishonesty at the core of its business.