MarCom Professional

There's a revolution coming in public relations... visualisation.

[Courtesy Christopher Baker]

Picture the scene

You hold an event to gather key stakeholders together, say a couple of dozen, and you want to maximise the  positive networking such an event should catalyse. You're also aware of a few potential personality clashes.  But how many one-to-one relationships are you actually trying to manage here?

It turns out, your relationship with each of them included, that there's 300 relationships in that room!  Wow,  and compared to the big 'World Wide Web', or the even bigger 'World' come to that, this is a relatively  insignificant number of people. More...

The more stuff there is, the more difficult it is to find the right stuff at the right time.  Guess that's almost Google's raison d'etre, but have they got it right?  Is there a better or alternative search approach for you and your colleagues, and what would this mean for your marketing and search engine optimisation (SEO)?

Google's highly secretive approach to working out what might be more relevant to your search query is called PageRank. Fundamentally, their innovation counts a link to a website as a vote for that website's content.  And a link to your site from a higher PageRanked site is worth more than a link from a lowly site. More...

"Broadcasting is really too important to be left to the broadcasters". So said Tony Benn, Member of Parliament, to constituents in 1968. That same year, the Free Communications Group (FCG) was founded to demand "democratic control of all media".

Lets skip the next forty years' analysis of broadcasting motives and actions that so preoccupied these politicians, broadcasters and journalists. In 2008, convergence has emerged as a force of nature, irrevocably changing "broadcasting" globally, and the FCG might just be smiling if it still existed. More...

For those obsessed with tags - and what marketer wouldn't be based on the fact that you want your brand to be a tag as often as possible, and to understand how your content and products are being tagged - check out Wordle.  Bringing style to the tag cloud.

Here's one I ran for MarCom Professional just now (click on it or here to see the original), and then a description of Wordle in their own words.

"Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. More...

Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence.

The advent of SWA is a pivotal moment in the development of the marketing communications industry.

It's just over ten weeks since I posted about my intention to write an ebook on social Web analytics, and now it's done. More...

We're just about to go through a complete renumbering of the Internet, and I think some marketing issues and opportunities will emerge along the way.

The way the Internet works today means that just less than 4.3 billion different Internet devices can be addressed uniquely... an address being just that, the unique identifier stating where packets of information are sent from and where they should go. So just as my work address is Building 5, 50 Brook Green, London, W6 7BJ, UK - a unique address at which I'm sure to receive anything you send me - my current IP address at this Boston hotel is 209.190.164.35. More...

Twingly launches today, "the next generation blog search engine". I posted about joining the private beta a couple of months ago, and now everyone is welcome. Check it out. I quite like it.  www.twingly.com.

Hi,

Today we launched www.twingly.com. We are really awed by the response and feedback we've got since beta launch and it is a very proud moment for us to launch for the public.

Now when we're finally open, there's something new to try out: the Twingly Widget Platform. Basically you can make any search result into a widget and put on your blog or website. More...

Just watched Giles Palmer's presentation on search trends here at Being Digital. His company, Magpie, is one of those I'm including in my upcoming eBook on Social Web Analytics (pushed back a week or so due to better than expected social life... yes, I have one).

[Simon Grice listens in to Giles Palmers presentation].

Currently Microsoft's Jeff Kelisky (ex-Multimap CEO)  is talking about Microsoft search being an online representation of the real world... 3D search if you like. He's showing a video of 3D cityscapes, but I can't see much search going on. Hang on, no, that's just a virtual Earth 3D demo. More...

My last post described the first half of my interview with Ecommerce Times. The second half of our interview focused on B2B video programming, or what the publication described as TV Media Relations. B2B multimedia is one of my favourite topics, so I plunged straight in...

Forget "Pop Idol" and "The Apprentice", B2B programming is the new hot programming. We're within sight of bespoke TV shows dedicated to your industry, your profession.  Coming to a screen near you, a whole raft of new productions with names like Logistics Insights Live, The Coronary Care Beat, Patent Law Update, IT Compliance Bulletin. More...

The B2B Social Web has arrived and it's not going to go away.

I was interviewed recently about the Social Web for a series of articles for Ecommerce Times, and here's the first half of our conversation...

1) What is THE most significant issue regarding the appearance of Web phenomena like social professional networks?

If being an expert or leader in your market is defined as others' regard for your insight, skills or services, then you must participate in the networks where this expertise is being shared, and where the people you want to influence are going to help shape their viewpoint. More...