Rebecca Caroe's Blog
CareerZone New Zealand website FAIL
It advertises positions, allows you to set parameters including job type, location, salary range etc.
So when she re-set her preferences to only receive email alerts from CareerZone about jobs in the New Zealand south island – why does she continue to get ones like this?
Plus, there’s no contact information on the site, except for advertising and her emails to that address remain unanswered.
FAIL CareerZone, fail!
Excerpt from Jill Konrath’s Candid Letter from Sales to Marketing

- Image via CrunchBase
Excerpt from Jill Konrath’s “Candid Letter from Sales to Marketing”
Dear Marketing,
I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years.
I’ve complained that you’re not doing enough to get us business. I’ve blamed you when our new offerings fail to achieve projected success. I’ve accused you of being out of touch with what’s really going on with our customers and prospects.
The truth is, I don’t want to be the fall guy when I don’t reach my numbers. You don’t either. You’ve been just as hard on me as I’ve been on you. More...
11th way to leverage blog content
For the original post, I referenced a very famous site, Copyblogger, in a post called “Twitter writing Contest” and below his post, he references “Sites that link to this post”. CreativeAgencySecrets is number 71 in that list – and yet it brought a visitor to us today from fashion retailer Hennes and Moritz – wow. How cool is that?
Brands Seeking Agencies
Agencies
Brands
- Schmidt Hammer Lassen, Architects, Denmark
And Brands who are looking for marketing agency advice include:
- Pharmaceutical company seeking to “Brief creative agency”, France
- High street fashion retailer seeking “ideas for Twitter competiton”, UK and Sweden
- Financial services seeking “ideas for banking through retail agents”, Ghana
Please get in touch if you would like to subscribe to receive the details of the brands seeking agencies. More...
Links for 2010-08-24 [del.icio.us]
- GazeHawk - Eye Tracking For Everyone - Usability Services & Software
heatmaps for websites - Crazy Egg - build heatmaps and track clicks
- Userfaction
- Call Recorder for Skype - The Skype Audio/Video Call Recording Solution for Mac - Ecamm Network
- Advanced Common Sense Home
web usability consulting, Steve Krug
Do good, blog for social change
Take a look at the following – they range from the mundane through to the inspirational.
- Air New Zealand’s AirPointsFairy – where people’s “wishes” can come true – although only in terms of goods and services offered by the airline.
- Timbuk2 bag recycling – the bag manufacturer has linked up with RED to support their work in Zambia by offering customers discounts on bags returned for reccyling and those bags get sent to health workers in Africa. A nice touch is the encouragement to add a ‘story’ about the bag so its future can be blogged about showing former and current owners.
Links for 2010-08-23 [del.icio.us]
- Rapportive’s “Social CRM” Gmail Plugin Makes E-mail Social Again | Xconomy
Y Combinator, a startup school in Mountain View, CA - Ernest Madu on world-class health care | Video on TED.com
- Heart Institute of the Caribbean
contacts
Pitch to New Zealand Merino wool board
“With a serious skill shortage at the top of the business professional arena, forward-thinking New Zealand companies are looking outside the square to recruit innovative thinkerswith attitude and a passion to make a difference.
And then Brannigans recruitment consultants published this advert below
“You’ll be a bit unconformist… write your own job description”
Seemed a great opportunity for Jonathan Ewing – a recently returned senior marketer who’d been working in the middle east. More...
Brands seeking agencies
Agencies
- Schuster Thomsen Roehle, Marketing communications, Düsseldorf, Germany
- Shift Communications, Full service PR, San Francisco, CA
- Eclipse Advertising, Advertising, Burbank, CA
- Grey Global, worldwide
- Media Intelligence, Bangkok, Thailand
- Cubo, brand communications, London
- The Media Foundry, PR communications for media, London, UK
- Fuse8, Design, Leeds, UK
Brands
- Media and Exhibition Centre, Sheffield, UK
- Victorian Department of State, Melbourne, Australia
- Journal Broadcast Group, Radio station operations, USA
And Brands who are looking for marketing agency advice include: More...


