MarCom Professional

A friend is trying to get a job in New Zealand and is using an apparently useful site where a lot of marketing jobs are advertised called CareerZone.

It advertises positions, allows you to set parameters including job type, location, salary range etc.

So when she re-set her preferences to only receive email alerts from CareerZone about jobs in the New Zealand south island – why does she continue to get ones like this?

Plus, there’s no contact information on the site, except for advertising and her emails to that address remain unanswered.

FAIL CareerZone, fail!

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Excerpt from Jill Konrath’s “Candid Letter from Sales to Marketing”

Dear Marketing,

I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years.

I’ve complained that you’re not doing enough to get us business. I’ve blamed you when our new offerings fail to achieve projected success. I’ve accused you of being out of touch with what’s really going on with our customers and prospects.

The truth is, I don’t want to be the fall guy when I don’t reach my numbers. You don’t either. You’ve been just as hard on me as I’ve been on you. More...

Remember my post about the Twitter competition ideas that I wrote and then the follow up on 10 ways to leverage your content ?  I have been checking my stats and I have found an 11th way to leverage your blog content – it’s link-backs.

For the original post, I referenced a very famous site, Copyblogger, in a post called “Twitter writing Contest” and below his post, he references “Sites that link to this post”.   CreativeAgencySecrets is number 71 in that list – and yet it brought a visitor to us today from fashion retailer Hennes and Moritz – wow.  How cool is that?

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• » Being a platform for your own health ProjectVRM
  write up as blog post
• Poor fortune :: Idealog ::interviews Ray Avery
• TEDx 2010
• The amazing adventures of Mr. Ray

Here are the new readers this week – iot’s been really quiet – must still be vacaction time!

Agencies

Brands

• Schmidt Hammer Lassen, Architects, Denmark

And Brands who are looking for marketing agency advice include:

• Pharmaceutical company seeking to “Brief creative agency”, France
• High street fashion retailer seeking “ideas for Twitter competiton”, UK and Sweden
• Financial services seeking “ideas for banking through retail agents”, Ghana

Please get in touch if you would like to subscribe to receive the details of the brands seeking agencies. More...

• GazeHawk - Eye Tracking For Everyone - Usability Services & Software
  heatmaps for websites
• Crazy Egg - build heatmaps and track clicks
• Userfaction
• Call Recorder for Skype - The Skype Audio/Video Call Recording Solution for Mac - Ecamm Network
• Advanced Common Sense Home
  web usability consulting, Steve Krug

This week there seems to be a trend for social goodness going hand in glove with good internet marketing.  Getting a strong social conscionce into your marketing can give your brand a new lease of life as well as a new audience.

Take a look at the following – they range from the mundane through to the inspirational.

• Air New Zealand’s AirPointsFairy – where people’s “wishes” can come true – although only in terms of goods and services offered by the airline.
• Timbuk2 bag recycling – the bag manufacturer has linked up with RED to support their work in Zambia by offering customers discounts on bags returned for reccyling and those bags get sent to health workers in Africa.  A nice touch is the encouragement to add a ‘story’ about the bag so its future can be blogged about showing former and current owners.

More...

• Rapportive’s “Social CRM” Gmail Plugin Makes E-mail Social Again | Xconomy
  Y Combinator, a startup school in Mountain View, CA
• Ernest Madu on world-class health care | Video on TED.com
• Heart Institute of the Caribbean
  contacts

There was a ripple of excitment when NZ Merino (the body who promotes the merino wool industry) published an advertorial in the Sunday newspaper.

“With a serious skill shortage at the top of the business professional arena, forward-thinking New Zealand companies are looking outside the square to recruit innovative thinkerswith attitude and a passion to make a difference.

And then Brannigans recruitment consultants published this advert below

“You’ll be a bit unconformist… write your own job description”

Seemed a great opportunity for Jonathan Ewing – a recently returned senior marketer who’d been working in the middle east. More...

Here are the new readers this week

Agencies

• Schuster Thomsen Roehle, Marketing communications, Düsseldorf, Germany
• Shift Communications, Full service PR,  San Francisco, CA
• Eclipse Advertising, Advertising, Burbank, CA
• Grey Global, worldwide
• Media Intelligence, Bangkok, Thailand
• Cubo, brand communications, London
• The Media Foundry, PR communications for media, London, UK
• Fuse8, Design, Leeds, UK

Brands

• Media and Exhibition Centre, Sheffield, UK
• Victorian Department of State, Melbourne,  Australia
• Journal Broadcast Group, Radio station operations, USA

And Brands who are looking for marketing agency advice include: More...