MarCom Professional

Suw , a client [full disclosure] has posted this question on LinkedIn. Have social tools helped your career? I answered it.

You may find some of the other answers useful / insightful.

I'm writing a piece on how social tools can help people develop their career and would like to talk to anyone in the internet industries, especially graphic designers, web designers, developers, programmers, sysadmins, user experience peope, etc., about which tools they have used to help get a new job or client. I'm interested in both employed people looking for new jobs, or self-employed people searching for new clients.What social tools do you use?Which ones have been most effective?
Can you tell me a story about a time when you got a new/job client directly from using social tools?

Here's what I found interesting

• There is a percieved hierarchy of social media tools for business
• Different sites function differently.

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Situation: I do volunteer work at a sports club as a coach.

Working with the Captain, we’ve been working hard to create a group that trains together regularly with a common programme for the past 2 years.

What do I do when a well-meaning person who hasn’t been training in the group recently barges in and starts trying to organise their own group and training programme under my nose.

I feel cross because it risks undermining my work and although well-meant is actually not particularly well-judged.

What should I do?

Please advise.

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A nice homespun feel to this site that helps you find people using keywords in their tweets. Twitterel = Twitter for related interests.

I found them because they followed me.

Ways to use this tool

1. Include in your regular update twitter review
2. Set up several key words to find out who's tweeting about your area
3. Search for new people to follow
4. Use the helpful mass-follow tool to start tracking the people who best match your interests
5. This is a great customer recruitment tool for building communities of interest
6. And of course you can send out marketing communications to your twitter followers - legitimately as permission has been granted to follow you

Lesson to self - always check out follower requests profiles and their homepage. More...

 

A great competition to promote an online service using Twitter to collect entries.

We will be posting a trivia question every hour on the hour starting 1st Dec 08 till 25th Dec on twitter. Three people who reply to the tweet with the correct answer will get a $9.69 credit to their NameCheap account. Simple, isn't it

I like the touch that the first respondent wins PLUS two others chosen at random. 

How did they do it?

1. Set up a Twitter account and tell your customers how to follow you
2. Decide on a really appealing competition prize with appropriate entry requirements
3. Use Tweet later or a similar service to set up the questions in advance
4. Decide who is going to do the hourly monitoring
5. Get some well-connected Twitter users to help you promote the competition

Here's what Mashable said about it. More...

Image via Wikipedia

I have a regular Google alert search set up for myself and my clients for key words (my name and key brands). This chucks a weekly email to me with a summary of mentions.

Today I read this one from a link in Samepoint.com. In a search for my surname it came up with my Grandfrather, my Great Uncle and lots of me!

So I read about the site. It describes itself as a 'conversational search engine". Neat idea. I have written before (and here) about conversations being increasingly important for online business development. It claims to count negative and positive words in each post logged. More...

I have had a few calls recently from contacts wanting to take me out to lunch and 'pick my brains'.

Speaking to a couple of other consultant mates, they have had the same thing happen to them.

And so I've had an idea. Why don't we all get together and arrange a 'pick my brains' lunch for a group of interested companies. The cost of lunch and the experts' time is covered in the ticket price. We all get to ask the questions and the answers are written up on the blog so that the wisdom can be shared.

Interested? DM me and I'll set them up for next year.

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Unisfair offers virtual events enabling large corporations and mid sized ones as alternative to physical events.

I came across the organisation following an interview request made by their excellent PR Sarah Tonzi.

They have clients across a range of categories - marketing, recuriting and internal collaboration. but mainly focus on two markets - media companies like Economist, Business Week a virtual event is every aspect of a physical event. Main hall, exhibitions and conference, networking lounges all just like a regular conference.

In the media model you can drive audience and sign up sponsors and use some content - educational slides and monetise it. More...

Joanne Jacobs has written a great newsletter summing up all the great things that happened at Amplified 08 #amp08. I can forward you a copy as it isn't yet on the site.

Roland Harwood was kind enough to mention me in his article

6. The 1 tweet feedback session facilitated by Rebecca was brilliant and my favourite part of the day.

Love you too, Roland!

Here's my photos from the event.

And so if you're wondering what it was all about. My contribution to the big, hairy-arsed goal for the whole Amplified Movement (#amp08 #goal) is to make the UK the world's number one networked economy by 2010. More...

Just submitted a paper to Internet World (submission deadline Dec) and got this reply…. curious for an event in April 2009.

    Thank you for your submission Rebecca Caroe, we will contact you in October if you have been chosen.

    Kind Regards    The Internet World team

Explanations?