The Consumer Decision Journey – Duncan Brown’s Infuse Blog


Excellent post from Duncan Brown of Influencer50. I agree that the traditional awareness / familiarity / consideration / purchase / loyalty model just doesn’t apply any more – McKinsey’s new version says that awareness isn’t even a prerequisite for consumer decision making. Worth reading Duncan’s full post.

Posted via web from Andrew’s posterous

Also posted on escherman.wordpress.com

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escherman

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Posted 1 Jul 2009
Last edited 2 Jul 2009
Latest revision: 2

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