MarCom Professional

It’s good to see that the Twitter effect is not stifling the supply of new PR blogs, with my old boss Brendon Craigie embracing this Social Media malarkey with the Weekly World View.

I have to say that I agree with Brendon’s view of the currently non-existent tech PR recession. As he points out the Social Media bubble has proven to be anything but and nimble, hungry and experienced agencies in this space are certainly in a position to make the most of it.

It would of course be naive to assume that there will not be an eventual PR recession. Friends working in IT sales are reporting both small investments as well as £multi-million infrastructure projects being mothballed by clients, especially those in the financial services sector.

Those agencies who are as Brendon puts it still peddling “the same old, same old” probably have a 9-month window of opportunity (at best) to ensure programmes are making a real, demonstrable and above all measurable impact on the bottom line.

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