IR in The Age of Social Media

By Peter Prodromou

We hear with increasing frequency from companies wanting RPG’s corporate practice to take them through the pre-IPO process or support their ongoing IR strategy. And while the usual check box questions about capability are clearly front and center, the thing that really gets a lot of attention these days is the role of social media in investor relations.

We’re the first to counsel our clients to be judicious with a social media program in the context of IR and broader corporate communications as a public company. At the same time, it’s clearer than ever, that social media can and does have huge impact on shareholder and corporate stakeholder perceptions. Any company not integrating a social media component into their IR and corporate programs — even something as simple as understanding and evaluating the digital dialogue — is making a mistake.

This article, which we authored for the National Investor Relations Institute, should provide some guidance on what public companies should be doing in this area. We urge readers to take a look and contact us with any questions.

Also posted on www.rpgworld2blog.com