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- Laser Branded Cornflakes?! Why’s that a USP?
Whenever asked to write about a new product or service part of the copywriter’s job is to come up with ideas on how it can be pitched. The aim is to give it a USP (unique selling proposition), w... - 'Branded' Cornflakes and the Plight of Luxury Brands
There was a time when the biggest surprise you’d find in a packet of Cornflakes was a plastic toy. But soon you could be finding logos floating in your bowl of cereal after Kelloggs announced pl...