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- Holistic Marketing: Taking a Deep-Dive
Today, I got a question-cum-comment on the Kellogg’s Post. The Question was posted by Pravin. Here’s what he had to ask. “I wanted to know ‘What is Holistic Marketing?’ and ‘How it is used... - Branding Mishaps: Kellogg's India Venture a Failure
INDUSTRIES HOLD MORE PROMINENCE THAN A BRAND. Phew!! Many of you must have been amazed to read this. There’s at least something, if not everything, that is greater than a Brand’. And I wouldn’t ... - Laser Branded Cornflakes?! Why’s that a USP?
Whenever asked to write about a new product or service part of the copywriter’s job is to come up with ideas on how it can be pitched. The aim is to give it a USP (unique selling proposition), w... - 'Branded' Cornflakes and the Plight of Luxury Brands
There was a time when the biggest surprise you’d find in a packet of Cornflakes was a plastic toy. But soon you could be finding logos floating in your bowl of cereal after Kelloggs announced pl...