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  • Does Anyone Know Where I Can Do A Postgraduate Degree In Luxury Brand Management?
    I applied to ESSEC, France. However, they think im too young (19yrs.) And i really wanna do this course badly...gimme all the dirt u can get on this one!
    /posts/meheer.thakare/does-anyone-know-where-i-can-do-a-postgraduate-degree-in-luxury-brand-management - Meheer Thakare - 21 Dec 2009
  • Should Marketers Make People Feel Unhappy or Special? Part Two
    Consumers are never happy unless you give them what they really want In another recent post, Seth Godin commented on how consumers are never happy, but are constantly demanding freebies, updates and...
    /posts/david.knowles/should-marketers-make-people-feel-unhappy-or-special-part-two - David Knowles - 10 Nov 2008
  • Should Marketers Make People Feel Unhappy or Special? Part One
    In a culture jaded from decades of interruption style advertising, people praise their digibox, for enabling them to skip the ‘annoying’ ad break, and ruthlessly bin emails which have the ...
    /posts/david.knowles/should-marketers-make-people-feel-unhappy-or-special-part-one - David Knowles - 6 Nov 2008
  • 'Branded' Cornflakes and the Plight of Luxury Brands
    There was a time when the biggest surprise you’d find in a packet of Cornflakes was a plastic toy. But soon you could be finding logos floating in your bowl of cereal after Kelloggs announced pl...
    /posts/david.knowles/039branded039-cornflakes-and-the-plight-of-luxury-brands - David Knowles - 19 Oct 2009

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