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- Discover the Power of Storytelling
Whether reading books, watching films or sitting in the pub, we love stories and have been telling them since cavemen times. Stories spark our imagination and connect with us on an emotional level, wh... - Product storytelling and fish finger sandwiches
I'm a big fan of storytelling. I think it's essential these days that companies and brands dig out the really interesting stories about their business, products and services. Most companies h... - Back to the (Messaging) Future: Accounting for the Return of Customer-Driven Dialogue
(Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer comm... - It’s free, but what’s the price?
Over the last several months I’ve been involved in plenty of pitches for new business. A decent share have been successful but there have been occasions – probably half a dozen &ndash... - The 3 Most Effective Content Marketing Principles
It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketin... - Thoughts on the marketing Ps
For decades, traditional business-school-style marketing has stressed the "Marketing Ps" (Typically the four Ps are identified as Product, Pricing, Promotion, and Placement, although some sa... - What Can Brands Learn from Alexandra Burke?
And so the marketing machine that is ‘X Factor’ rumbles towards securing Simon Cowell another Christmas # 1 this year. At the time of writing, 150k copies of Alexandra Burke’s cov... - Digital Media, Storytelling and the Repression of Communication by Hanson Hosein
via michaelbatistich.com Wow, just wow. This is great.